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Apò mēkhanês Rantos


6 March 2023

Surprising Recourse to the Ancillary Restraints Doctrine in the “European Super League” Case

Journal of International Distribution Law (2023, forthcoming) - E. Lippovitz

ABSTRACT: The ancillary restraints doctrine in EU competition law is normally used exceptionally for validating restrictions that are ancillary to a primary set of practices whose goals are clearly in the public interest. Relying upon this doctrine in conjunction with vague concepts related to the European Sports Model, to validate the restrictive practices of FIFA’s football competition oligopoly, would open the door to applications based on other broad and debatable objectives. Applying the ancillary restraints doctrine in this way – especially while taking shortcuts in the demonstration – would lead to a dangerous expansion of the doctrine beyond its intended limited scope, and erode the legal security built on the foundational principles of competition law analysis.

 

CONTENTS

 

INTRODUCTION

 

FACTS & PROCEDURE

 

I. The Hypothetical Ability of ESLC to Circumvent a Restrictive Practice Artificially Integrated into Classical Competition Analysis

 

A. The Inclusion of a Competitor’s Ability to Circumvent a Restrictive Practice in the Assessment of a “Restriction by Object”

 

B. The Exclusion of a Competitor’s Difficulty to Circumvent a Restrictive Practice in Assessing its Effects

 

II. The Potential Validation of FIFA’s Restrictive Practices Through An Artificial Recourse to an Exceptional Competition Procedure

 

A. The Natural Sphere of Application of the Ancillary Restraints Doctrine

 

1. Restraints Ancillary to Procedurally Validated Practices

2. Restraints Ancillary to Exempted Practices

3. Restraints Ancillary to Conceptually Validated Practices

 

a. Restraints Ancillary to Primary Restrictions on the Market of General Goods & Services

b. Restraints Ancillary to Primary Restrictions on the Market of Professional Services

 

B. An Unnatural Extension and Implementation of the Ancillary Restraints Doctrine

 

1. Conflating Primary and Ancillary Sets of Restraints

 

a. The Absence of Substantial Discussion on Stratification in the Opinion

b. The Procedural Importance of Identifying the Primary Set of Validated Restraints

 

2. Validating Restraints By Objectives Not Purely in the Public Interest

 

a. The Sports-related Objectives Identified are Not Necessarily Those Clearly in the Public Interest

 

(i) The Presence of Several Competing Public Interest Objectives

(ii) The Absence of a Public Interest Requirement to Have Only One Federation / Competition System Per Country

 

b. The Sports-related Objectives Identified Distort the Application of the Condition of Necessity

 

(i) A Debatable Implementation of the Test of Inherency

(ii) An Unorthodox Approach to the Test of Proportionality

 

CONCLUSION

 

 

 

 

INTRODUCTION

 

1. Many of our readers will remember the commotion stirred up by the proposed creation of the “The Superleague” (also known as “The European Super League” or “ESL”) in 2021 which was put on hold until certain aspects were reshaped and the legalities worked out. The cogs of various procedures set in motion have been dutifully turning since then, one of which has lead to an important opinion by Advocate General Athanasios Rantos in anticipation of the EU Court of Justice’s decision on case C-333/21 (the “Opinion” or “Op.”). It was delivered on the same date (December 15th 2022) as his opinion on a similar case (International Skating Union, C-124/21), which we will not examine here (as it mostly focuses on the qualification of a restriction of competition by object and confirms the validity of using exclusively CAS arbitration), though it will offer us some quotable insights into AG Rantos’ view on some overlapping themes.

 

2. Our present analysis will focus on the ESL case, which, in terms of EU case law on sports matters (particularly on football), will likely have as much impact as the Bosman ruling (C-415/93). It will shape aspects of the “European Sports Model” and alter the fate of football in Europe. In the words of AG Rantos, it “raises questions connected with the very existence of the organisational structure of the modern game” (Op., pt. 2), and, borrowing from his ISU opinion, it

 

is central to the issue of the relationship and interplay between competition law and sport, and raises questions which, as well as being in some cases legally unprecedented, are also of major importance from an ‘existential’ perspective for sports federations. (Opinion in C-124/21, pt. 3)

 

It is because of this importance that we have chosen to analyse the present Opinion at length, in the hope that some of our concerns may perhaps reach the ears of the Court, and present an alternative approach to the one suggested by AG Rantos. We believe that the Attorney General may have taken some logical shortcuts that lead to conclusions that could destabilize competition law in the sports federation sphere, and we hope that exceptionally the Court will not follow these conclusions.

 

3. Given the recent corruption scandals surrounding the World Cup and FIFA, it is not surprising that the ESL Opinion elicits a visceral reaction. AG Rantos demonstrates why FIFA & UEFA’s rules are anti-competitive and then validates them based on an unusual recourse to the “ancillary restraints doctrine”, through which FIFA’s restrictive practices are largely validated because they seem to serve the legitimate aims of the “European Sport(s) Model” (the presence of the “s” seems to vary depending on the source). Through the magical technicalities of competition analysis based on this doctrine, a clearly anticompetitive input (preventing the formation and operation of a competing competition organisation) leads to an authorized output (FIFA & UEFA rules not falling afoul of TFEU articles 101 or 102). However, those used to the context of competition analysis know that the reality is rarely as dramatic as it seems based on a superficial reading, and that applying the solution in practice often requires further analysis by the national courts. The present opinion is no exception, and instead of a David versus Goliath-style battle, where some may root for the underdog or others for the maintenance of the status quo, a more nuanced picture emerges. We must not forget that this is a business matter between parties with significant financial resources, and that the resolution of their disagreement concerns a particularly narrow area of competition law. Our analysis will thus focus solely on the granular legal points of the case, as Aristotle recommended, ἄνευ ὀρέξεως (Politica, III.1287a32).

 

3 bis. The ESL case hinges primarily on the following questions, some of which have not been settled by the Court, whereas others have been settled, but seem to be interpreted differently by AG Rantos:

 

(1) Is the “Ein-Platz-Princip” (cf. pt. 39) a legal requirement in EU sports law?

 

(2) Is the promotion-relegation league model a legal requirement in EU sports law?

 

(3) Can the “ancillary restraints doctrine” be applied without clearly addressing the condition of “stratification” required (cf. pt. 17)?

 

(4) Is the hypothetical ability of a competitor to circumvent a restrictive practice a key element in the qualification of restriction by object?

 

(5) Does the hypothetical ability of a competitor to circumvent a restrictive practice imply that one should disregard the cumulative effects of an incumbent network of restrictive agreements?

 

Before examining any of these questions, we would need to place ourselves in the context of the facts at hand and briefly recall the procedure that lead to the present case.

 

FACTS & PROCEDURE

 

3 ter. A request for preliminary ruling was entered by the Juzgado de lo Mercantil de Madrid in proceedings (n° 150/2021 of 11 May 2021, AJM M 747/2021) between, on one  hand FIFA (Fédération internationale de football association) and UEFA (Union of European Football Associations, and ESLC (European Superleague Company) on the other.

 

ESLC is “a company seeking to organise and market a new European football competition that would be an alternative or competitor to those organised and marketed to date by those two federations” (Op., pt. 3).

 

ESLC is a company governed by Spanish law which plans to organise the first annual European football competition to exist independently of UEFA, called the ESL. The company’s shareholders are prestigious European football clubs. Its business model is based on a ‘semi-open’ system of participation involving, on the one hand, 12 to 15 professional football clubs with the status of permanent members and, on the other, an as-yet-undefined number of professional football clubs selected according to a pre-determined process with the status of ‘qualified clubs’. (Op., pt. 14)

 

ESLC’s intention is not to create a[n] …  independent league (a breakaway league) but to set up a rival competition to UEFA’s … whilst continuing to be part of the UEFA ecosystem by participating in some of those competitions (and in particular in the national championships)… (Op., pt. 107)

 

4. Through a system of preliminary authorisations and sanctions operating on its members (clubs and by extension athletes) and indirectly on connected third parties, FIFA and its European counterpart UEFA seek to prevent this from happening (for ease of reference we will usually refer to “FIFA’s rules” or “FIFA’s restrictions”, with the understanding that these are applied in the EU by UEFA). FIFA argues that it does so in the interest of the sport of football and its players, whereas ESLC contends that FIFA does this primarily to maintain its monopoly over an extremely lucrative business. Given that FIFA’s sanctions hamper ESLC’s members (also clubs and indirectly athletes) from participating in the business of its alternative competitions, ESLC argued that FIFA’s system was an undue restriction on the competition on the relevant market, which is defined here as “the organisation and the marketing of international football competitions in Europe and the exploitation of the various associated sports rights” (Op., pt. 18).

 

5. AG Rantos sets the stage for his analysis by a discourse lauding the benefits of the European Sports Model and listing the disadvantages of alternative models (such as ESLC’s or the American sports franchises) (Op., pts. 27-38). Without citing any data on the matter, he asserts that “the main objective of those ‘separatist’ movements…. has been to maximise the financial revenue from the commercial exploitation of those competitions” (Op., pt. 36), in other words they are just “in it for the money”. Also, we are informed, such movements have failed in the past (ibid.), implying that they are doomed to fail in the future as well. Given this seemingly partisan setup, it is no surprise that the formal competition analysis to follow may be skewed in favour of the specificities of the European Sports Model as represented by UEFA / FIFA.

 

From a legal perspective, AG Rantos highlights the “specific nature of sport and of the ‘European Sports Model’ in the competition analysis” (Op. pts. 39-48), arriving at a surprising conclusion:

 

It follows that sports federations may, subject to certain conditions, refuse third parties access to the market, without this constituting an infringement of Articles 101 and 102 TFEU, provided that that refusal is justified by legitimate objectives and that the steps taken by those federations are proportionate to those objectives. (Op. pt. 49).

 

In our view, this core proposition is based on a problematic application of the “ancillary restraints” doctrine (II). At the beginning of his demonstration though, AG Rantos proceeds in accordance with the standard competition analysis under TFEU article 101(1) (I), though part of this examination appears to contradict established case law.

 

5 bis. There are certain elements mentioned in the Opinion that we will not examine in the scope of the present review, for example, (i) the question of the restrictions to the fundamental economic freedoms enshrined in the TFEU (Op., pt. 170 et seq.), whose treatment, as AG Rantos states, “overlaps to a large extent with that carried out in the examination of ancillary restraints” (Op., pt. 179), or (ii) the matter of abuse of dominant position, which would normally require a full assessment of pro and anti-competitive effects, and not a simple transposition (as in Op. pts. 130 and 131) of the points cited in the section on ancillary restraints. And although the points of the Opinion (151 et seq.) regarding the “ownership” of the intellectual property rights relating to “competitions and other events coming under [FIFA’s] jurisdiction” are an interesting and valid reminder of the importance of correctly drafting IP provisions, whether in federation statutes or in contracts, they are only indirectly related to the core issues in the present case, and thus go beyond the scope of the present analysis.

 

I. The Hypothetical Ability of ESLC to Circumvent a Restrictive Practice Artificially Integrated into Classical Competition Analysis

 

The Attorney General begins his analysis with a classical approach, examining first whether FIFA’s practices have as their object the restriction of competition on the relevant market, before considering whether, in the negative, these practices nevertheless have effects which restrict competition on that market. However, his examination hinges in part on the fact that, from a strictly legal and administrative point of view, ESLC could theoretically circumvent FIFA’s restrictions and set up a breakaway competition format or federative structure. AG Rantos deems this to be a good indicator that FIFA’s restrictions are thus not anticompetitive by object (A). When examining the effects of such restrictions, he again focuses on the theoretical possibility to circumvent, without taking into consideration the practical difficulties that ESLC would face (B).

 

A. The Inclusion of a Competitor’s Ability to Circumvent a Restrictive Practice in the Assessment of a “Restriction by Object”

 

6. A restriction by object is a hardcore restriction such as price fixing or market sharing which “have such a high potential of negative effects on competition that it is unnecessary for the purposes of applying Article 81(1) to demonstrate any actual effects on the market…” (“Guidelines on the application of Article 81(3) of the Treaty”, pt. 21).

 

Although FIFA certainly tries its best to impose rules over the entirety of the sport of football, including specifically in the EU through UEFA, it is a Swiss non-profit association and not a government body. Regardless of FIFA’s aspirations, everyone agrees that there is no legal method operating via association law for FIFA to impose its rules on anyone other than those members that voluntarily accept its authority. Indeed “from a (purely) legal perspective…. any independent competition, outside the UEFA and FIFA ecosystem, can be created freely and without UEFA’s intervention” (Op., pt. 74).

 

[N]either FIFA nor UEFA is a public entity or has any special or exclusive right which would mean that an undertaking planning to organise an international or European football competition would absolutely have to obtain the approval of one or other of those bodies. In addition, that undertaking would not be required by any provision of public law to comply with the rules laid down by those entities… (Op., pt. 75)

 

Thus, there would be nothing, in principle, to prevent the clubs forming the ESL from following the example of other sporting disciplines and from creating their own competition outside the framework defined by UEFA. (Op. pt. 76)

 

7. However, the practical ability for the affected parties (in this case ESLC and its potential members) to circumvent the restraints in question does not exclude the possibility that the object of the restraints is anticompetitive. AG Rantos argues that to be considered a restriction by object, “a restriction of competition could, in principle, be established (with the necessary degree of certainty) only in so far as prior approval were in fact to prove to be objectively necessary for the creation of an alternative competition, like the ESL” (Op. 74). Similarly, in his opinion on ISU, he states that “if it is accepted – if only on a theoretical level…. – that the ISU could have authorised independent figure skating events, that fact is capable of raising questions as to the classification of ‘restriction of competition by object’” (Op. in C-124/21, pt. 113).

 

However, neither of these statements was corroborated by any cited case-law, and logically we wonder why an examination on the anticompetitive object of one party’s restrictions should focus on the ability of the other party to circumvent those in practice? In other words, there is not – to our knowledge – a condition of “watertightness” or “insurmountability” which would determine whether or not a practice has an anti-competitive object depending on whether the other party was able (or would potentially be able) to actually circumvent the restrictive measures (on the contrary, cf. inter alia, Toshiba, C-373/14, pt. 32). The efficacy of countermeasures by competitors enters rather into an analysis on the effects of a practice under analysis (cf., e.g., GLVR, pts. 283, 285).

 

A similar line of reasoning was used by the Provincial Civil Court of Madrid when it ruled to uphold the measures of injunctive relief imposed on FIFA / UEFA (n° 1578/2022 of 30 Jan. 2023, AAP M 2/2023). The Provincial Court found that a purposeful anti-competitive practice is evidenced even without “consummation”, and FIFA’s objective to block entry via dissuasive sanctions is evident, even if this power was not put into practice (no one was yet sanctioned):

 

Porque no es imprescindible que se haya consumado un acto de exclusión del mercado, sino que es bastante con que haya habido una actuación de obstaculización a la implantación del competidor en su seno, tal como lo suponen los comunicados públicos emitidos por FIFA y UEFA… Porque ni tan siquiera ha sido preciso que llegara a consumarse el empleo de ese poder sancionador, sino que ha sido suficiente con lanzar al mercado el mensaje de que se tiene la predisposición a utilizarlo con toda la contundencia posible contra todo aquél que se muestre dispuesto a prestar servicios al competidor, disuadiéndoles de esa manera de tal posibilidad y colocando una barrera en la puerta del mercado para este último. (ibid.)

 

We thus suggest that the focus of the analysis should be on FIFA’s system, not whether or not ESL could theoretically get around it.

 

8. AG Rantos points out that

 

 

in the present instance, UEFA’s prior approval scheme appears to constitute a barrier to the creation of the ESL, primarily because the clubs behind that project also wish to remain affiliated to UEFA and benefit from the advantages arising from such affiliation. It should be noted, in this regard, that measures which seek to tackle that phenomenon of ‘dual membership’, such as non-competition or exclusivity clauses, do not have the object of restricting competition according to the case-law of the Court. (Op. pt. 76)

 

However, while it may be true that the European Sports Model and preventing “dual membership” may motivate FIFA, we must keep in mind, as AG Rantos himself points out, that

 

it is settled case-law that the fact that UEFA and FIFA may pursue legitimate objectives related to the specific nature of sport cannot, on its own, be a factor which allows the rules laid down to escape classification as a ‘restriction by object’ if it is established that another objective pursued by them may be regarded as having an object restrictive of competition. (Op., pt. 67)

But besides for the publicly visible and legitimate main objectives, the totality of “the objectives pursued by UEFA are not expressly identifiable or they are not clear from the content of the UEFA rules, as ESLC and the Commission argue” (Op., pt. 68).

Thus in absence of further proof – for the time being – that the FIFA practices have another, specifically anticompetitive objective, the analysis would rightly shift to detecting the anti-competitive effects on the relevant market.

 

B. The Exclusion of a Competitor’s Difficulty to Circumvent a Restrictive Practice in Assessing its Effects

 

9. The second branch of analysis under TFEU 101(1) seeks to determine if – regardless of their intended object – FIFA’s rules did restrict competition in an inappropriate way. In practice, one would need to determine if the restrictive practices would have the effect of deterring members from joining a competing league.

 

10. The introductory section of the Opinion references the classic Delimitis ruling (C-234/89), as confirmed in Maxima Latvija (C-345/14), on the cumulative effect of several unrelated agreements restricting competition on the relevant market. In that context, “it is necessary to examine whether there are real concrete possibilities for a new competitor to penetrate the bundle of contracts… or to circumvent the bundle of contracts…” (C-234/89, pt. 21). It is also important to consider not only

 

the number and the size of producers present on the market, but also the degree of saturation of that market and customer fidelity to existing brands, for it is generally more difficult to penetrate a saturated market in which customers are loyal to a small number of large producers than a market in full expansion in which a large number of small producers are operating without any strong brand names. (ibid., pt. 22)

 

If one of the several agreements contributes significantly to the cumulative effect of sealing off the market (making it difficult to access the market), then it would normally be deemed anticompetitive:

 

[Such] agreement is prohibited by Article 85(1) of the EEC Treaty, if two cumulative conditions are met. The first is that, having regard to the economic and legal context of the agreement at issue, it is difficult for competitors… to gain access to the national market. The fact that, in that market, the agreement in issue is one of a number of similar agreements having a cumulative effect on competition constitutes only one factor amongst others in assessing whether access to that market is indeed difficult. The second condition is that the agreement in question must make a significant contribution to the sealing-off effect brought about by the totality of those agreements in their economic and legal context. (ibid., pt. 27)

 

One assumes (because it is not spelled out clearly) that in citing this jurisprudence AG Rantos is making an analogy between the cumulative effect of those distribution agreements and the cumulative effect of FIFA’s and UEFA’s membership agreements in closing out ESLC from the relevant market.

 

11. It seems that the only aspect of this jurisprudence that AG Rantos wanted to borrow for his line of reasoning were the “real concrete possibilities for a new competitor to penetrate the bundle of contracts… or to circumvent the bundle of contracts…” (C-234/89, pt. 21). As applied to the current case, according to the Attorney General, the examination of the anticompetitive effects must proceed by “first of all, taking into account all the factors that determine access to the relevant market, for the purposes of assessing whether, on the basis of the procedure established by that federation, there are ‘real and concrete possibilities’ for a competitor to set up an independent competition” (Op. 80).

 

12. However, one must not cast aside the rest of that jurisprudence on the cumulative effects, which highlighted that – even if there are real and concrete possibilities for a competitor to set up shop – this would be extremely difficult given the cumulative effects of the existing network of agreements. Even though a competitor to Maxima Latvija supermarkets theoretically had “real concrete possibilities… to establish itself…. through the occupation of commercial premises in other shopping centres located in those areas or by occupying other commercial premises located outside the shopping centres” (C-345/14, pt. 27), in practice this was rendered extremely difficult by a lack of “availability and accessibility of commercial land in the catchment areas concerned and the existence of economic, administrative or regulatory barriers to entry of new competitors in those areas” (ibid.), and of course by the cumulative deterrent effect of the network of contracts that Maxima Latvija had put in place. Similarly, in Delimits, there were “real concrete possibilities for a new competitor to penetrate the bundle of contracts by acquiring a brewery already established on the market together with its network of sales outlets, or to circumvent the bundle of contracts by opening new public houses” (C-234/89, pt. 21), but there too, this theoretical possibility was made difficult by “the legal rules and agreements on the acquisition of companies and the establishment of outlets, and… the minimum number of outlets necessary for the economic operation of a distribution system” (ibid.).

 

13. So in order to answer the question as it relates to FIFA’s practices, of “whether, on the basis of the procedure established by that federation, there are ‘real and concrete possibilities’ for a competitor to set up an independent competition” (Op., pt. 80), it is insufficient to simply demonstrate that there is an actual concrete possibility to open up a competing shop or competition. One must demonstrate that this is not made difficult by various other practical considerations, including the cumulative presence of an existing network of agreements, or – in the case of ESLC – the presence of an entire sports model imposed by FIFA, UEFA and its dozens of members.

 

AG Rantos highlights the practical difficulties that the European Superleague faces:

 

The severity of the applicable sanctions in the event of breach of the rules laid down by a sports federation and the likelihood of those sanctions being imposed are particularly relevant factors when analysing the content and the objective of a measure adopted by a sports federation, since those sanctions are liable to deter clubs or players from taking part in competitions not authorised by that federation. In the present instance, the disciplinary measures which appear to have been envisaged by UEFA, including threats of sanctions made against participants in the ESL, are liable to close off the market for the organisation of football competitions in Europe to a potential competitor, since that competitor would risk being denied both the participation of the clubs necessary to organise a sporting competition and the access to a ‘resource’: the players. (Op., pt. 83)

 

14. Surprisingly though, it seems AG Rantos focuses purely on the conceptual possibility of setting up an alternative competition system, and uses this to conclude that there is no anticompetitive effect:

 

The disciplinary power enjoyed by a sports federation can be exercised only within ‘the limits of its jurisdiction’, which – in turn – depends on its recognition by the clubs and players affiliated to it that, initially, gave their voluntary agreement to be subject to its rules and, therefore, to its control. However, if those clubs and players decide to ‘break away’ from that federation by creating and participating in a new independent competition, the risk of sanctions being imposed may no longer have any deterrent effect in their regard. (Op., pt. 84)

 

It is true that a sanction, such as being banned from FIFA, would be irrelevant to a hypothetical and unconnected member that wants to join a brand new structure. However, given that in the present case the member is still connected to FIFA, it seems artificial to state generally that all sanctions “may no longer have any deterrent effect” once a member attempts to join the ESL, because this completely disregards the network of underlying contracts that a club or player have with each other, sponsors or agents. Losing these would have significant financial implications for players, but also for clubs, with exclusion being even worse then relegation, which itself was sufficiently dire to prompt the creation of “parachute payments” to prevent bankruptcy. These financial considerations make it hard for players and clubs to explore any alternatives to FIFA’s structure, and thus collectively make it extremely difficult for the ESLC to set up a competing system.

 

The Provincial Civil Court of Madrid (cf. pt. 7) qualified it as “ingenuous” to pretend that FIFA’s coercive power ended at the limits of its federation structure. Its monopolistic market power allows it to intimidate – as it has done in public statements – even unconnected third parties who would wish to do business with ESLC:

 

Afirmar que, fuera del ecosistema de la UEFA y de la FIFA, podría crearse libremente una competición de fútbol profesional independiente, que pueda competir con las de ellas, al margen de la injerencia de aquellas, revela suma ingenuidad. Porque las demandadas tienen un poder de mercado de tal potencia que desde su posición de monopolio son capaces de amilanar, como lo han hecho mediante declaraciones públicas tales como lasque han motivado este litigio, a cualquier prestador de servicios de ese ramo que se represente relacionarse con el emprendedor que se propone entrar en competencia con ellas. El problema estriba en que el riesgo que existe de que se produzca el uso arbitrario por FIFA y UEFA de su potestad disciplinaria (que le permite imponer graves sanciones - artículos 53 y 54 de sus Estatutos) no se ciñe a la repercusión de sus efectos dentro delas propias competiciones que gestionan, sino que también puede emplearse, como resulta claro que se ha amenazado con hacerlo, para desincentivar cualquier propósito de los operadores del mercado que tengan la tentación de entablar relaciones con el competidor. Con lo que la iniciativa del emprendedor que desea entraren competencia resulta agredida por el monopolista que no la quiere y usa de su poder para obstaculizar. (AAP M 2/2023).

 

Focusing thus exclusively on the purely legal and administrative fact that ESLC and its potential members would theoretically be able to set up an alternative system goes against the case-law that AG Rantos himself quotes, which requires examining whether or not the network of agreements in place contribute in practice to making such establishment significantly more difficult, in which case their anticompetitive effect would be demonstrated.

 

Strangely, point 84 of the Opinion cited above abruptly concludes his line of reasoning in the examination of the effects of FIFA’s practices, and without further transition, AG Rantos proceeds to an even more unusual logic, extending the “ancillary restraints” doctrine in such a way as to permit its application in the present case and thereby validate FIFA’s restrictions from another angle.

 

II. The Potential Validation of FIFA’s Restrictive Practices Through An Artificial Recourse to an Exceptional Competition Procedure

 

Without the doctrine being mentioned either in the questions submitted to the Court or in his opinion until this point, AG Rantos states that “the application of the ancillary restraints doctrine in the context of sport lies at the heart of the present case” (Op., pt. 86). The appearance of a legal deus ex machina out of left field mid-game makes us wonder if a game of legalistic shenanigans is afoot… but before considering why any application of the ancillary restraints doctrine would be unusual in the present case (B), we will examine the normal sphere of operation of the doctrine in EU competition law (A).

 

A. The Natural Sphere of Application of the Ancillary Restraints Doctrine


15. The Commission’s guidelines provide a good working summary of the ancillary restraints doctrine within the realm of EU competition law and its

 

framework for analysing the impact of an agreement and its individual restrictions on inter-brand competition and intra-brand competition. If on the basis of those principles it is concluded that the main transaction covered by the agreement is not restrictive of competition, it becomes relevant to examine whether individual restraints contained in the agreement are also compatible with Article 81(1) because they are ancillary to the main non-restrictive transaction. (Guidelines on the application of Article 81(3) of the Treaty, pt. 28)

In Community competition law the concept of ancillary restraints covers any alleged restriction of competition which is directly related and necessary to the implementation of a main non-restrictive transaction and proportionate to it. If an agreement in its main parts, for instance a distribution agreement or a joint venture, does not have as its object or effect the restriction of competition, then restrictions, which are directly related to and necessary for the implementation of that transaction, also fall outside Article 81(1) [now 101(1) TFEU]. These related restrictions are called ancillary restraints. A restriction is directly related to the main transaction if it is subordinate to the implementation of that transaction and is inseparably linked to it. The test of necessity implies that the restriction must be objectively necessary for the implementation of the main transaction and be proportionate to it. (ibid., pt. 29)

 

16. The doctrine is first and foremost procedural in nature, and


reflects the intention of the legislature not to oblige the Commission to assess and individually address ancillary restraints. The treatment of ancillary restraints under the EC Merger Regulation is further explained in recital 21 in the preamble to the EC Merger Regulation, which states that ‘Commission decisions declaring concentrations compatible with the common market in application of this Regulation should automatically cover such restrictions, without the Commission having to assess such restrictions in individual cases’. While the Recital envisages that the Commission will exercise a residual function with regard to specific novel or unresolved issues giving rise to genuine uncertainty, it is in all other scenarios the task of the undertakings concerned to assess for themselves whether and to what extent their agreements can be regarded as ancillary to a transaction. Disputes as to whether restrictions are directly related and necessary to the implementation of the concentration, and thus automatically covered by the Commission’s clearance decision, may be resolved before national courts. (ibid., pt. 2)

 

If it is established that a restriction is directly related and necessary to achieving a main operation, the compatibility of that restriction with the competition rules must be examined with that of the main operation. (M6 et al., T-112/99, pt. 115)

 

Thus, if the main operation does not fall within the scope of the prohibition laid down in Article 85(1) of the Treaty, the same holds for the restrictions directly related and necessary for that operation (see, to that effect, Remia v Commission, cited in paragraph 87 above, paragraph 20). If, on the other hand, the main operation is a restriction within the meaning of Article 85(1) but benefits from an exemption under Article 85(3) of the Treaty, that exemption also covers those ancillary restrictions. (ibid., pt. 116)

 

17. Several basic conditions for the application of the doctrine appear, in our view, to emerge from the relevant case law (including the rulings cited in the Opinion) and EU legislation (including the Commission’s Guidelines):

 

(i) Anti-competitive Restraint: this condition requires that the restraint distort competition on the relevant market;

 

Normally the matter would fall within the scope of application of article 101(1) TFEU or similar legislation, though there are some exceptional cases where the restraint – albeit anticompetitive – falls outside this scope for reasons of public interest (pt. 20 et seq.).

 

We note that some authors, including AG Rantos in the Opinion (e.g. Op., pt. 85), use “scope” to cover both the conceptual sphere of applicability of an article (its “champ d’application”) and the situation when something falls within that sphere and actually triggers the application of the article (its “mise en oeuvre”); to our mind these terms should be clearly separated, and here we refer to the conceptual sphere of applicability.

 

(ii) Stratification: this – to our mind – essential condition assumes that there are two sets of clearly separate distinctive restrictive practices, one integral to the main objective and one that “is subordinate to the implementation of” that objective and which does “not form an integral part of the” main objective;

 

Because the two sets of practices are inextricably linked, it may be hard to tell the difference between them at first glance. However, if we consider each set individually, we realize that one set (the primary set) can, in and of itself, constitute the core of the target operation, even if that would be extremely difficult without the second set. By analogy, this would be similar to the essential obligations typifying a contract (e.g. sales, rental, loan) and that could form the basis for a binding agreement even in the absence of other obligations practically necessary to their implementation. On the other hand, considered by itself, the secondary set of restrictions would be insufficient to establish the target operation or sometimes even a normal business transaction.

 

(iii) Direct Link: this condition assumes that the secondary set of restrictive practices is directly and “inseparably” linked to the primary set;

 

Although the first set may exist independently (cf. supra), the ancillary set would not make sense by itself without the first set.

 

(iv) Necessity: this condition implies that the ancillary set is objectively necessary (i.e., practically required) for the proper existence of the primary set, as determined by a “significant barrier” test which checks, for example, if “without the restriction, the main operation is difficult… to implement”;

 

Normally this condition and the condition of “Proportionality” (cf. infra) are used together as part of a “two-fold examination” of the practical link between the restraint and the objective (e.g., T-112/99, pt. 105); however, given the differences in the underlying tests that would determine if either condition is satisfied, we suggest to enumerate them separately.

 

(v) Proportionality: this conditions supposes that the ancillary set is proportionate to the achievement of the primary set, as established by examining the limitations in its scope (e.g. geographic, temporal) and the existence of alternative solutions;

 

(vi) Pre-existing Validity: this condition implies that the primary set of restrictive practices is accepted as valid from a competition point of view, before considering the secondary ancillary set.

 

We will use this last condition to organize the rest of the present section and divide the examples based on whether the primary set of practices is validated in the course of a formal competition analysis (1), by the mechanism of a block exemption (2), or exceptionally, through public interest concepts (3).

 

1. Restraints Ancillary to Procedurally Validated Practices

 

18. Mergers that are authorized by the Commission provide a good example of this form of application of the ancillary restraints doctrine, which appears formally in the relevant regulation: “A decision declaring a concentration compatible shall be deemed to cover restrictions directly related and necessary to the implementation of the concentration” (Council Regulation n° 139/2004 of 20 January 2004 on the control of concentrations between undertakings, art. 6(1)b)). When establishing a concentration between enterprises, parties may have recourse to two categories of restraints – (1) primary / integral and (2) secondary / ancillary, both of which serve the same authorized purpose:

 

All agreements which carry out the main object of the concentration, such as those relating to the sale of shares or assets of an undertaking, are integral parts of the concentration. In addition to these arrangements and agreements, the parties to the concentration may enter into other agreements which do not form an integral part of the concentration but can restrict the parties’ freedom of action in the market. If such agreements contain ancillary restraints, these are automatically covered by the decision declaring the concentration compatible with the Common Market. (Commission Notice on restrictions directly related and necessary to concentrations, pt. 10)

 

For restrictions to be considered ‘directly related to the implementation of the concentration’, they must be…. economically related to the main transaction and intended to allow a smooth transition to the changed company structure after the concentration. (ibid., pt. 12)

 

Agreements must be ‘necessary to the implementation of the concentration’, which means that, in the absence of those agreements, the concentration could not be implemented or could only be implemented under considerably more uncertain conditions, at substantially higher cost, over an appreciably longer period or with considerably greater difficulty… In determining whether a restriction is necessary, it is appropriate not only to take account of its nature, but also to ensure that its duration, subject matter and geographical field of application does not exceed what the implementation of the concentration reasonably requires. If equally effective alternatives are available for attaining the legitimate aim pursued, the undertakings must choose the one which is objectively the least restrictive of competition. (ibid., pt. 13)

 

However not all practices – even containing ostensibly restrictive elements – require full examination by competition authorities.

 

2. Restraints Ancillary to Exempted Practices

 

19. There are restrictive practices, such as various types of vertical restraints, that fall within the scope of article 101(1) but are validated by conforming to block exemptions under article 101(3). These may contain ancillary restraints, for example pertaining to intellectual property rights, which are thus also validated:

 

The exemption…. shall apply to vertical agreements containing provisions which relate to the assignment to the buyer or use by the buyer of intellectual property rights, provided that those provisions do not constitute the primary object of such agreements and are directly related to the use, sale or resale of goods or services by the buyer or its customers… (Commission Regulation (EU) 2022/720 on the application of Article 101(3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices, art. 3)

 

 

The Commission guidelines on the application of this regulation provide further clarity and examples:


The… condition… requires that the primary object of the agreement is not the assignment or licensing of IPRs [(intellectual property rights)]. The primary object must be the purchase, sale or resale of goods or services, and the IPR provisions must serve the implementation of the vertical agreement. (Commission Notice “Guidelines on vertical restraints” (2022/C 248/01), hereinafter “GLVR”, pt. 76)

 

The… condition… requires that the IPR provisions facilitate the use, sale or resale of goods or services by the buyer or its customers… The IPR provisions will generally concern the marketing of goods or services. An example would be a franchise agreement where the franchisor sells to the franchisee goods for resale and licenses the franchisee to use its trademark and know-how to market the goods, or where the supplier of a concentrated extract licenses the buyer to dilute and bottle the extract before selling it as a drink. (ibid., pt. 77)

 

The third category of ancillary restraints is more germane to the case at hand, as it is this type that seems to have inspired AG Rantos’ analysis.

 

3. Restraints Ancillary to Conceptually Validated Practices

 

20. Several decisions cited in the present Opinion seem to apply the doctrine of ancillary restraints to a primary set of practices that – for various public interest reasons – fall outside the scope of articles 101(1).

 

The leitmotif of these decisions is (i) the existence of a closed network (meaning non-members are excluded from the relevant market) that is (ii) set up for purposes that are deemed legally valid ab ovo. AG Rantos cites a distinction between “commercial ancillary restraints” and “regulatory ancillary restraints” (Op., pt. 88). We would instead group them based on whether the principal operation serves the public interest relating to the market of general goods and services (a) or the market of professional services (b). We will see (pt. 37) that AG Rantos would have us extend this list to certain aspects of the European Sports Model that are relevant to the present FIFA case, even though the underlying public interest is debatable.

 

a. Restraints Ancillary to Primary Restrictions on the Market of General Goods & Services

 

21. The first cited case we will examine concerned restraints that were ancillary to the implementation of a commonplace business transaction.

 

The Remia ruling (C-42/84) concerned the insertion of non-compete clauses within contracts for the transfer of business units, in other words, banal sales of businesses. The Court ruled that “such clauses must be necessary to the transfer of the undertaking concerned and their duration and scope must be strictly limited to that purpose... [W]here those conditions are satisfied such clauses are free of the prohibition laid down in article 85(1)” (C-42/84, pt. 20). The principal set of obligations relating to the purchase and sale of the business are valid ab initio, and are themselves outside the scope of article 101(1). It follows logically that clauses necessary to implement that transfer should also fall outside of that scope. Beyond noting the delightful references to the “Pickles Agreement” and “Sauce Agreement”, this case is only tangentially related to an analysis of FIFA’s restrictive practices (which also contain clauses similar to non-compete clauses), so we can proceed to rulings that concern networks that are themselves exclusionary just as FIFA and UEFA’s networks are.

 

22. In Metro (C-26/76), a “cash and carry” discounter “applied to SABA for recognition as a wholesaler for the distribution of electronic equipment for the leisure market [which] SABA refused because the applicant would not agree to a number of conditions to which SABA subjects the grant of the status of a SABA wholesaler” (C-26/76, pt. 8). The Court examined “obligation imposed upon SABA distributors to supply for resale only to appointed wholesalers or retailers”, which, in practice,

 

imposed upon wholesalers to check personally before delivering supplies to a reseller whether the latter has in fact been appointed a SABA dealer, in particular by recording in a register and strictly checking the numbers of all SABA articles supplied, together with the date of sale and the name of the purchaser. (ibid., pt. 26)

 

Although Metro considered that this obligation went beyond what was required to operate a selective distribution system and that it shut out “cash and carry” wholesalers from the market, the Court found that

 

to be effective, any marketing system based on the selection of outlets necessarily entails the obligation upon wholesalers forming part of the network to supply only appointed resellers and, accordingly, the right of the relevant producer to check that that obligation is fulfilled.

 

Provided that the obligations undertaken in connexion with such safeguards do not exceed the objective in view they do not in themselves constitute a restriction on competition but are the corollary of the principal obligation and contribute to its fulfilment. (ibid., pt. 27)

 

[S]ince such obligations concerning verification do not exceed what is necessary for the attainment of their objective and in so far as they are designed to ensure respect for the conditions of appointment regarding the criteria as to technical qualifications, they fall outside the scope of article 85 (1) whereas, in so far as they guarantee the fulfilment of more stringent obligations, they will fall within the terms of the prohibition contained in article 85 (1), unless they together with the principal obligation to which they are related are exempted where appropriate pursuant to article 85 (3). (ibid., pt. 27)

 

The Court thus validates obligations that are ancillary (here “corollary”) to a primary (here “principal”) set of obligations that are themselves validated. One wonders why the technical verification obligations fall entirely outside the scope of article 85(1)? If the primary set of restrictions (the selective distribution system) clearly requires validation under 85(3) (or later a block exemption), then how could an ancillary obligation “necessary for the attainment of their objective” fall outside the scope of article 85(1)?

 

An earlier section of the decision resolves this question, and at the same time lays the groundwork for part of AG Rantos’ line of reasoning in the Opinion:

 

The requirements for the maintenance of workable competition may be reconciled with the safeguarding of objectives of a different nature and that to this end certain restrictions on competition are permissible, provided that they are essential to the attainment of those objectives and that they do not result in the elimination of competition for a substantial part of the common market.

 

For specialist wholesalers and retailers the desire to maintain a certain price level, which corresponds to the desire to preserve, in the interests of consumers, the possibility of the continued existence of this channel of distribution in conjunction with new methods of distribution based on a different type of competition policy, forms one of the objectives which may be pursued without necessarily falling under the prohibition contained in article 85 (1), and, if it does fall thereunder, either wholly or in part, coming within the framework of article 85 (3). (ibid., pt. 21)

 

The Commissions guidelines on vertical restraints would later explain clearly the foundational nature of the Metro decision with respect to a particular type of distribution network:

 

Purely qualitative selective distribution may fall outside the scope of Article 101(1) of the Treaty provided that the three conditions laid down by the Court of Justice of the European Union in the Metro judgment (‘Metro criteria’) are fulfilled… (GLVR, pt. 148).

 

What is exceptional in the Metro decision is thus not its validation of the ancillary restraints required to enforce a valid selective distribution system, but rather its removal of that system – which contain obligations that restrict competition on the market – entirely from the scope of article 101(1) if that system is based on purely qualitative criteria.

 

It would be difficult to transpose this decision to the FIFA practices however, unless one were to consider that the FIFA restrictions represented a form of market restriction that was ab ovo valid; it seems that this is what AG Rantos will argue later in his demonstration, asking the Court to establish a precedent on sports federation rules that would be just as foundational as Metro. One striking difference would be that AG Rantos’ main argument – as he himself specifically states (Op., pt. 86) – is based on the doctrine of ancillary restraints, whereas in Metro the Court first lays down a new rule with regard to a restrictive system and only afterwards draws down the logical conclusion with respect to restraints that are ancillary to that system.

 

23. In Pronuptia (C-161/84), another foundational ruling, the Court found that a

 

franchisor must be able to take the measures necessary for maintaining the identity and reputation of the network bearing his business name or symbol. It follows that provisions which establish the means of control necessary for that purpose do not constitute restrictions on competition for the purposes of article 85 (1). (C-161/84, pt. 17)

 

The Pronuptia decision was the first ruling of the Court to formally recognize business model franchising as a distribution method that was valid ab ovo, thus sitting outside the scope of article 101(1) (ibid. pts. 13 et seq.; cf. also GLVR, pt. 166). As in Metro, the Court logically concluded that obligations that were required to carry out this valid objective were themselves valid (C-161/84, pts. 17-22). It is important to note though, that the Court did not use terminology such as “corollary” or “principal” as it did in Metro, and instead proceeds to examine the relevant obligations (restrictions) to ensure that they are “inherent in” or “strictly necessary for” maintaining the franchising system itself. One might thus argue – as the applicant did in M6 et al. (T-112/99, pt. 87) – that this case does not actually provide an example of the application of the ancillary restraints doctrine. It does indeed seem to be missing the “Stratification” criteria that we would posit as one of the conditions for implementing this doctrine (pt. 17). Either way, applying the Pronuptia ruling to the present FIFA case would be just as difficult as making an analogy with Metro, and for the same reason: first a foundational rule needs to be laid down validating the unitary sports federation system to the exclusion of other systems, before concluding that any ancillary obligations thereunder are valid.

 

The overriding public interest justifying these decisions may concern preserving the stability on legitimate business markets organized through closed distribution networks, but also, as we will now see, the public interest in ensuring quality on the market of skilled services organized through closed professional networks.

 

b. Restraints Ancillary to Primary Restrictions on the Market of Professional Services

 

The Court has had the opportunity to apply the ancillary restraints doctrine to professional providers of restricted legal services, geological services, and sporting services.

 

24. The decision laying down the current wording of the Court’s case law on ancillary restraints is Wouters et al. (C-309/99). This case concerned rules of the Netherlands Bar regulating professional partnerships between lawyers and other service providers which excluded partnerships with accountants. The Court considered the Bar rules to be a decision relating to an economic activity, and thus potentially falling within the scope of art. 85(1) (C-309/99, pts. 58-71), which may seem surprising given the delegation of public authority involved (which would normally exclude it from the scope of article 101(1), cf. ibid., pt. 57), but according to the Court,

 

[w]hen it adopts a regulation such as the 1993 Regulation, a professional body such as the Bar of the Netherlands is neither fulfilling a social function based on the principle of solidarity, unlike certain social security bodies…, nor exercising powers which are typically those of a public authority… It acts as the regulatory body of a profession, the practice of which constitutes an economic activity. (C-309/99., pt. 58)

 

[T]he governing bodies of the Bar are composed exclusively of members of the Bar elected solely by members of the profession. The national authorities may not intervene in the appointment of the members… (ibid., pt. 61)

 

[W]hen it adopts measures such as the 1993 Regulation, the Bar of the Netherlands is not required to do so by reference to specified public-interest criteria… (ibid., pt. 62)

 

In light of the foregoing considerations, it appears that a professional organisation such as the Bar of the Netherlands must be regarded as an association of undertakings within the meaning of Article 85(1) of the Treaty where it adopts a regulation such as the 1993 Regulation. Such a regulation constitutes the expression of the intention of the delegates of the members of a profession that they should act in a particular manner in carrying on their economic activity. (ibid., pt. 64)

 

Once the restrictive rules were deemed to fall within the framework of article 85(1), the Court examined “whether a regulation such as the [Bar’s] Regulation which… adopts universally binding rules governing the formation of multi-disciplinary partnerships, has the object or effect of restricting competition within the common market and is likely to affect trade between Member States” (ibid., pt. 73). After presenting the various arguments submitted (ibid., pts. 74-85), the Court states clearly that “the national legislation in issue in the main proceedings has an adverse effect on competition and may affect trade between Member States” (ibid., pt. 86), and then proceeds to explain the anticompetitive effects of the Bar’s regulation (ibid., pts. 87-96). But just because something falls within the scope of article 101(1) and restricts competition on a market does not, in and of itself, imply that a practice falls afoul of that text; one must classically examine both the objects and effects of the restrictions. In the words of the Court of Justice:

 

[N]ot every agreement between undertakings or every decision of an association of undertakings which restricts the freedom of action of the parties or of one of them necessarily falls within the prohibition laid down in Article 85(1) of the Treaty [The French version is more precise: “ne tombent pas nécessairement sous le coup de l’interdiction édictée à l’article 85, paragraphe 1, du traité”]. For the purposes of application of that provision to a particular case, account must first of all be taken of the overall context in which the decision of the association of undertakings was taken or produces its effects. More particularly, account must be taken of its objectives, which are here connected with the need to make rules relating to organisation, qualifications, professional ethics, supervision and liability, in order to ensure that the ultimate consumers of legal services and the sound administration of justice are provided with the necessary guarantees in relation to integrity and experience… It has then to be considered whether the consequential effects restrictive of competition are inherent in the pursuit of those objectives. (C-309/99, pt. 97)

 

The last line is perhaps somewhat misleading, as it seems to imply that – as a general rule – if a practice has objectives that are valid then any anticompetitive effects that are inherent in achieving those objectives are themselves somehow validated. However, this reading would go against the Court’s established case law and the basic mechanisms of competition procedure.

 

Rather, this phrase simply means that in very particular circumstances (such as the regulation of a profession by a government-appointed body) where, in actuality, the objectives are what we would term a “restriction of freedom for the greater good” (i.e., a restriction in the public interest), then the examination of any inherent and proportional anticompetitive effects could be skipped because they are per definition part of the objective itself. The Bar’s regulation was passed to enforce the rules of professional conduct, secrecy and independence within the legal profession (ibid., pts. 98-106), and even if this may have restrictive effects on the market such as excluding partnerships with accountants, these effects are technically linked to implementing the primary objective.

 

More precisely, the “aim of the 1993 Regulation is… to ensure that, in the Member State concerned, the rules of professional conduct for members of the Bar are complied with…” (ibid., pt. 105). In terms of the effects, “it does not appear that the effects restrictive of competition such as those resulting for members of the Bar practising in the Netherlands from a regulation such as the 1993 Regulation go beyond what is necessary in order to ensure the proper practice of the legal profession” (ibid., pt. 109). Thus the Court concludes that

 

a national regulation such as the 1993 Regulation adopted by a body such as the Bar of the Netherlands does not infringe Article 85(1) of the Treaty, since that body could reasonably have considered that that regulation, despite the effects restrictive of competition that are inherent in it, is necessary for the proper practice of the legal profession… (ibid., pt. 110)


The CJEU does not specifically refer to any restraints being ancillary to any primary set of practices but it seems that the main group would be the general rules organizing the legal profession and the ancillary restraints would correspond specifically to the 1993 regulation on professional partnerships.

Although the equally important Bosman ruling (C-415/93) concerned fundamental freedoms and not restrictions impacting the business market, it is interesting to compare the ruling at Wouters et al. to the similar approach and wording in Bosman and the cases cited therein:

 

Consequently, the transfer rules constitute an obstacle to freedom of movement for workers prohibited in principle by Article 48 of the Treaty. It could only be otherwise if those rules pursued a legitimate aim compatible with the Treaty and were justified by pressing reasons of public interest. But even if that were so, application of those rules would still have to be such as to ensure achievement of the aim in question and not go beyond what is necessary for that purpose (see, inter alia, the judgment in Kraus, cited above, paragraph 32, and Case C-55/94 Gebhard [1995] ECR I-0000, paragraph 37). (C-415/93, pt. 104)

 

25. The CNG case (C-136/12) concerned another set of restrictive rules governing a profession, specifically a code of conduct established by the Italian Consiglio nazionale dei geologi that, amongst other measures, attempted to encourage the adoption of a fixed fee scale by geologists (this profession is legally regulated in Italy). For reasons similar to those in Wouters et al., the Court found that the CNC’s regulations fell within the scope of application of article 101(1) and were likely to restrict competition on the relevant market (C-136/12, pts. 42-52). The Court then proceeds to quote Wouters almost verbatim to arrive at a similar conclusion with respect to the ancillary restraints. Given that the objective of the primary set of restrictions (in this case the regulation of the profession of geologist) is “ensuring that the ultimate consumers of the services in question are provided with the necessary guarantees” (ibid., pt. 53), which is in the public interest, it follows that restraints ancillary to these – such as those imposing minimum fees –  would not fall afoul of article 101(1). The ancillary restrictions need to be inherent and necessary (i.e. proportional) to attaining these beneficial objectives for them to be cleared.

 

That is the theoretical lesson in this ruling; however, in practice, and unlike in Wouters, the Court considered that the specific situation and localized effects of the imposed fee scale were not sufficiently clear, and that it was not in a position to decide the matter itself. It was for the local court to decide (i) whether or not there was a restriction by effect, and if yes, whether (ii) the ancillary restraints were proportionate in their implementation of the primary set of rules governing the profession and attaining the validated objectives.

 

[R]ules such as those laid down by the Code of Conduct that establish as criteria for determining the remuneration of geologists…. the dignity of the profession, constitute a decision by an association of undertakings within the meaning of Article 101(1) TFEU which may have the effect of restricting competition within the internal market. It is for the referring court to assess, in the light of the overall context in which the Code of Conduct produces its effects, including the national legal framework in its entirety and the manner in which that code is applied in practice by the National Association of Geologists, whether that effect is produced in the present case. That court must also verify whether, in the light of all the relevant material before it, the rules of that code, in particular in so far as they apply the criterion based on the dignity of the profession, may be regarded as necessary for the implementation of the legitimate objective of providing guarantees to consumers of geologists’ services. (C-136/12, pt. 57)

 

26. Another case involving setting prices in Italy (API et al., joined cases C-184/13 to C-187/13, C-194/13, C-195/13 and C-208/13) concerned the legally imposed minimum operating costs for road transport as determined by a professional body representing the industry and officially delegated by the relevant government ministry. An interesting feature of the case was the reasoning that the Court used to bring this body’s regulations within the scope of article 101(1):

 

[I]n the light of the composition and the method of operation of the Osservatorio, on the one hand, and of the absence both of any public-interest criteria laid down by law in a manner sufficiently precise to ensure that carriers’ and customers’ representatives in fact operate in compliance with the general public interest that the law seeks to achieve and of actual review and of the power to adopt decisions in the last resort by the State, on the other, the Osservatorio must be regarded as an association of undertakings within the meaning of Article 101 TFEU when it adopts decisions fixing minimum operating costs for road transport such as those at issue in the main proceedings. (ibid., pt. 41)

 

Once within the scope of article 101(1), the Court cites its previous case law on practices ancillary to public interest restrictions (Wouters et al. and CNG) but states that this would not be applicable in any event in the present case because

 

the legislation at issue in the main proceedings cannot, in any event, be justified by a legitimate objective.

 

According to Article 83a(4) of amended Decree-Law No 112/2008, the fixing of minimum operating costs is intended to protect, in particular, road safety.

 

Although it cannot be ruled out that the protection of road safety may constitute a legitimate objective, the fixing of minimum operating costs does not appear appropriate, either directly or indirectly, for ensuring that that objective is attained.

 

In that regard, the Court would point out that the legislation at issue in the main proceedings merely refers, in a general manner, to the protection of road safety, without establishing any link whatsoever between the minimum operating costs and the improvement of road safety. (ibid., pts. 49-52)

 

In any event, the measures in question go beyond what is necessary… [T]here are a number of rules, including the rules of EU law… which constitute more effective and less restrictive measures… Rigorous compliance with those rules can indeed ensure an appropriate level of road safety. It follows that the fixing of minimum operating costs cannot be justified by a legitimate objective. (ibid., pts. 55-57)

 

Article 101 TFEU, read in conjunction with Article 4(3) TEU, must be interpreted as precluding national legislation, such as that at issue in the main proceedings, pursuant to which the price of haulage services for hire and reward may not be lower than minimum operating costs, which are fixed by a body composed mainly of representatives of the economic operators concerned. (ibid., pt. 58)

 

In other words, the ancillary restraint of price fixing is not inherent in the realization of the public interest objective of road safety, nor is it a necessary means of achieving that goal.

 

27. Another ruling cited by AG Rantos concerned both the legal profession and setting minimum fees. As in the cases analysed above (but for slightly different reasons), the Court establishes that this type of regulation by the Bulgarian “Supreme Council of the Legal Profession” falls within the scope of article 101 and may restrict competition on the relevant market (CHEZ Elektro Bulgaria and FrontEx International, joined cases C-427/16 & C-428/16, pt. 49 et seq.). The Court reminds us that when examining restraints ancillary to a legitimate objective, one must “verify whether the restrictions thus imposed by the rules at issue in the main proceedings are limited to what is necessary to ensure the implementation of legitimate objectives” (ibid., pt. 55). As in CNG, the Court defers examination to the referring jurisdiction, however, instead of affirming that “[o]n the basis of the file submitted to it, the Court is not able to assess”, it goes one step further stating – seemingly categorically – that it may not make this examination:

having regard to the file before it, the Court is not entitled to assess [emphasis added] whether legislation, such as that at issue in the main proceedings, which does not allow a lawyer and client to agree remuneration in an amount less than the minimum amount laid down in a regulation issued by a lawyers’ professional organisation, such as the Supreme Council of the Legal Profession, can be deemed necessary for the implementation of a legitimate objective.

 

It is for the referring court to assess, in the light of the overall context in which the regulation issued by the Supreme Council of the Legal Profession was taken or applies, whether, in the light of all the relevant material before it, the rules imposing the restrictions at issue in the main proceedings may be regarded as necessary for the implementation of that objective. (ibid., pts. 56-57)

 

One wonders in what circumstances the Court would defer entirely to the referring court as here, or when it would examine the context superficially, as it did in API et al. or as in the case we will examine now.

28. The Meca-Medina et al. ruling (C-519/04) concerned the application of the IOC’s (International Olympic Committee’s) anti-doping rules by FINA (Fédération internationale de natation) to professional athletes (long-distance swimmers). According to the applicants, these rules went beyond what was necessary and proportional to achieving a proper implementation of anti-doping objectives, were “scientifically unfounded”, and possibly lead “to the exclusion of innocent or merely negligent athletes [because the positive test] could have been the result of the consumption of a dish containing boar meat” (C-519/04, pt. 16).

 

As in the decisions analysed above, though with some digression into the economic impact that even “purely” sporting activities may have, the Court found that the rules entered into the scope of article 101(1) (ibid., pts. 22-31). The Court, citing Wouters et al., then reminds us that

 

[n]ot every agreement between undertakings or every decision of an association of undertakings which restricts the freedom of action of the parties or of one of them necessarily falls within the prohibition laid down in Article 81(1) EC. For the purposes of application of that provision to a particular case, account must first of all be taken of the overall context in which the decision of the association of undertakings was taken or produces its effects and, more specifically, of its objectives. It has then to be considered whether the consequential effects restrictive of competition are inherent in the pursuit of those objectives (Wouters and Others, paragraph 97) and are proportionate to them. (C-519/04, pt. 42)

 

This classical restatement of the ancillary restraints doctrine (though without using that term) is followed by a statement of the objectives at play:

 

the general objective of the rules was, as none of the parties disputes, to combat doping in order for competitive sport to be conducted fairly and that it included the need to safeguard equal chances for athletes, athletes’ health, the integrity and objectivity of competitive sport and ethical values in sport. (C-519/04, pt. 43)

 

Possibly because the validity of this objective is undisputed, the Court (unlike in CHEZ Electro) does not defer to the referring jurisdiction, and instead enters into the analysis of the relationship of the ancillary restraint to the principal set of restraints (which in this case would likely be the general anti-doping rules):

 

In addition, given that penalties are necessary to ensure enforcement of the doping ban, their effect on athletes’ freedom of action must be considered to be, in principle, inherent itself in the anti-doping rules.

 

Therefore, even if the anti-doping rules at issue are to be regarded as a decision of an association of undertakings limiting the appellants’ freedom of action, they do not, for all that, necessarily constitute a restriction of competition incompatible with the common market, within the meaning of Article 81 EC, since they are justified by a legitimate objective. Such a limitation is inherent in the organisation and proper conduct of competitive sport and its very purpose is to ensure healthy rivalry between athletes. (C-519/04, pts. 44-45)

 

Though the anti-doping rules are inherent in achieving the validated objective, they may be disproportionate to attaining that goal, especially given that there are other objectives likely at play:

 

While the appellants do not dispute the truth of this objective, they nevertheless contend that the anti-doping rules at issue are also intended to protect the IOC’s own economic interests and that it is in order to safeguard this objective that excessive rules, such as those contested in the present case, are adopted. The latter cannot therefore, in their submission, be regarded as inherent in the proper conduct of competitive sport and fall outside the prohibitions in Article 81 EC.

 

It must be acknowledged that the penal nature of the anti-doping rules at issue and the magnitude of the penalties applicable if they are breached are capable of producing adverse effects on competition because they could, if penalties were ultimately to prove unjustified, result in an athlete’s unwarranted exclusion from sporting events, and thus in impairment of the conditions under which the activity at issue is engaged in. It follows that, in order not to be covered by the prohibition laid down in Article 81(1) EC, the restrictions thus imposed by those rules must be limited to what is necessary to ensure the proper conduct of competitive sport (see, to this effect, DLG, paragraph 35).

 

Rules of that kind could indeed prove excessive by virtue of, first, the conditions laid down for establishing the dividing line between circumstances which amount to doping in respect of which penalties may be imposed and those which do not, and second, the severity of those penalties. (C-519/04, pts. 46-48)

 

The Court enters into technical discussions on the precise threshold for an anabolic substance at the heart of the appellant’s case (ibid., pts. 49-54), and concludes that “it does not appear that the restrictions which that threshold imposes on professional sportsmen go beyond what is necessary in order to ensure that sporting events take place and function properly” (ibid., pt. 54), thereby validating the ancillary restraints in questions.

 

The details of this technical examination are not relevant to the current commentary beyond noting the extent to which the CJEU is willing to enter into the examination of the proportionality of the ancillary restraint. As we have seen in the Commission’s guidelines (pt. 16) and in the Court’s own jurisprudence (e.g., C-427/16 & C-428/16, C-136/12), this analysis would normally fall to the referring jurisdiction.

 

Although the FIFA restrictions did not concern anti-doping, it is the Meca-Medina et al. ruling that seems to inspire AG Rantos’ position. After having examined the above decisions which constitute the natural sphere of application of the ancillary restraints doctrine, we turn now to his extension of this concept to FIFA’s rules, which would be, in our view, somewhat artificial.

 

B. An Unnatural Extension and Implementation of the Ancillary Restraints Doctrine

 

Because of its exceptional procedural power (pts. 16, 31 et seq.), extending the use cases of the ancillary restraints doctrine beyond those falling within its natural sphere of application would set a dangerous precedent affecting legal certainty at the heart of EU competition law.

 

AG Rantos himself highlights this risk:

 

[T]he very concept and the underlying idea of the ancillary restraints doctrine require that a restrictive interpretation be adopted. I would point out that this involves excluding from the scope of Article 101(1) TFEU certain aspects of an agreement, which (actually or potentially) undermine competition, only where they are directly related to and necessary for the implementation of the main transaction, which is not itself anticompetitive. Adopting a broader interpretation would pose a risk of the rules of competition law being circumvented; this would be an unacceptable solution, in particular once it is not in dispute that the activities concerned – notwithstanding the fact that they are activities of sports federations – are economic activities subject to competition law. (Op., pt. 90)

 

In the present case, his own analysis contributes to this risk, both in the way that he identifies (or doesn’t identify) the primary set of objectives that we know should be validated before even considering any ancillary restraints (1), and also in the way that he applies the doctrine in practice to FIFA’s restrictions (2).

 

1. Conflating Primary and Ancillary Sets of Restraints

 

The ancillary restraints doctrine is a powerful procedural tool able to shunt the core competition methodology and in particular escape a full examination of the practical effects of a restrictive practice (pts. 16, 31 et seq.). We have highlighted the requirement of “stratification” in the legislative and jurisprudential background of this doctrine (pts. 15 et seq.), however, AG Rantos seems to disregard the condition of “stratification” (a) and applies the ancillary restraints doctrine to FIFA’s prior approval and sanction rules without establishing a validated primary group of practices. This is particularly problematic as this approach implements tests that are far more permissive than those in a standard competition analysis (b).

 

a. The Absence of Substantial Discussion on Stratification in the Opinion

 

29. At first AG Rantos himself underlines the need for a strict interpretation of the ancillary restraints doctrine, and the fact that it should be used to analyse

 

certain aspects of an agreement, which (actually or potentially) undermine competition, only where they are directly related to and necessary for the implementation of the main transaction [emphasis added], which is not itself anticompetitive.

 

Adopting a broader interpretation would pose a risk of the rules of competition law being circumvented; this would be an unacceptable solution, in particular once it is not in dispute that the activities concerned – notwithstanding the fact that they are activities of sports federations– are economic activities subject to competition law. (Op., pt. 90)

 

There is thus a requirement for a “main transaction” and ancillary restrictions that are inherent in and proportional to its implementation. But after this paragraph in his Opinion, AG Rantos does not examine – or even mention – the different levels of restraints in question, he does not identify a primary group of restraints (validated) and a secondary set of ancillary restraints (directly related and necessary to the primary group).

 

Even if the Court’s case law (especially in its early or foundational rulings) did not always clearly mention the primary set of restraints, the facts at hand almost always mentioned or implied such a group (pts. 21 et seq.).

 

The Attorney General’s later restatement of the procedural options at hand server to underline that he completely disregards the condition of “stratification”:

 

If a restriction of competition can be shown, it should be examined whether that restriction is inherent in the pursuit of a legitimate objective and proportionate thereto, or whether the restrictive conduct satisfies the conditions to benefit from an individual exemption under Article 101(3) TFEU or the restriction is objectively justified for the purpose of Article 102 TFEU. (Op., 162)

 

He no longer makes any mention of a “main transaction”, and considers the question simply in terms of the presence or absence of “a legitimate objective” to which a “restriction of competition” (not necessarily ancillary) “is inherent … and proportionate”. This is clearly a departure – at least in its formulation – from the accepted methodology of the ancillary restraints doctrine.

 

30. If one were to apply the ancillary restraints doctrine in a more traditional manner, one would likely consider that in the present ESL case the requirement to obtain preliminary approval from FIFA and the related sanctions are themselves the primary set of restrictions that “grant UEFA a monopoly as regards the organisation of international competitions in Europe and the ability to prohibit such competitions from being organised without its prior approval” (Op., pt. 10). The dozens of other restrictions contained in the FIFA or UEFA statutes concern other matters. Even if they are founded upon the same general objectives (e.g. organizing the sport of football) those other sections are not relevant to the restriction at issue in the present case, i.e. the exclusion of an alternative competition model. The prior approval of competitions and related sanctions are not direct implementations of the objective to organize the sport of football.

 

By analogy to the exclusion of selective distributors, there would be no validated selective distribution model here to which the exclusion rules and sanctions could be ancillary implementations; the selection of the participants in FIFA’s system and the resulting exclusion of others are precisely the restrictions that should be subject to a full competition analysis. Similarly, if we were in the realm of a bar association, there would be no principal professional code limiting the access to the profession of lawyer, to which the exclusion rules would be ancillary restrictions; the limitations on the activity of competing participants (both associations and athletes) are precisely the core restrictions that would need a complete and in-depth examination.

 

b. The Procedural Importance of Identifying the Primary Set of Validated Restraints

 

31. If the primary set of restrictions is not identified clearly in a lengthy analysis, as they do not seem to be in the Opinion, it is problematic given the critical procedural ramifications.

 

We must keep in mind that the ancillary restraints doctrine is primarily procedural in nature (pt. 16), and it is insufficient for its application to simply identify a general public interest goal from which we can deduce that any restrictive practice inherent and proportional to achieving that goal is valid. If that were the case, the entire landscape of competition analysis would be altered. Without the condition of “stratification” it would be sufficient to find a valid public interest goal (thus excluding restrictions whose “object” is a hardcore restriction) and simply transform the examination on the anticompetitive “effects” into an analysis on whether or not the restrictions (no longer “ancillary” in this scenario) are inherent and proportional to the valid objectives. For example, one could argue that the European Sports Model is a valid objective and therefore conclude that any restrictive practices inherent in and proportional to achieving that goal are automatically validated.

 

32. This approach is risky because the bar of what sort of anticompetitive practices are accepted because they are “necessary” / “proportional” to achieving an objective seems to be significantly lower than those restrictions having an anti-competitive effect but redeemed through a full comparison of their pro and anti-competitive aspects under article 101(3). The test of proportionality under the ancillary restraints doctrine seeks to determine whether or not there would be a less restrictive means of achieving the objective (pt. 56), but it concerns only these restrictions, comparing a more restrictive method to a less restrictive one. A full comparison under 101(3) of the pro and anticompetitive effects of a practice or agreement however requires a much broader analysis of the market, the operators, and the various interconnected restrictions at hand.

 

AG Rantos himself highlights this in his opinion in the ISU case:


[T]he theory of ancillary restraints may prove particularly relevant in the case of rules issued by sports federations, in so far as the conditions for exemption under Article 101(3) TFEU appear to be more difficult to satisfy than those referred to in the judgment in Meca-Medina. (Op. in C-124/21, pt. 42)

 

[T]he fact that a measure does not fulfil the criteria of the test laid down by the judgment in Meca-Medina means only that that measure must be (or remain) subject to the ‘traditional analysis’ under Article 101 TFEU, including an examination of a possible exemption under Article 101(3) TFEU (ibid., pt. 96)

 

The Commission offers a clear explanation of this procedural distinction, while emphasizing again the key stratification requirement for a proper application of the ancillary restraints doctrine:

 

The application of the ancillary restraint concept must be distinguished from the application of the defence under Article 81(3) which relates to certain economic benefits produced by restrictive agreements and which are balanced against the restrictive effects of the agreements. The application of the ancillary restraint concept does not involve any weighing of pro-competitive and anti-competitive effects. Such balancing is reserved for Article 81(3).

 

The assessment of ancillary restraints is limited to determining whether, in the specific context of the main non-restrictive transaction or activity, a particular restriction is necessary for the implementation of that transaction or activity and proportionate to it. If on the basis of objective factors it can be concluded that without the restriction the main non-restrictive transaction would be difficult or impossible to implement, the restriction may be regarded as objectively necessary for its implementation and proportionate to it. If, for example, the main object of a franchise agreement does not restrict competition, then restrictions, which are necessary for the proper functioning of the agreement, such as obligations aimed at protecting the uniformity and reputation of the franchise system, also fall outside Article 81(1)… (GLVR, pts. 30-31)

 

The Court of First Instance added further procedural details in its M6 et al. ruling, underlining that the test of inherency remains abstract in comparison with a full analysis under article 101(3):

 

[A] restriction ‘directly related’ to implementation of a main operation must be understood to be any restriction which is subordinate to the implementation of that operation and which has an evident link with it…

The condition that a restriction be necessary implies a two-fold examination. It is necessary to establish, first, whether the restriction is objectively necessary for the implementation of the main operation and, second, whether it is proportionate to it…

As regards the objective necessity of a restriction, it must be observed that inasmuch as… the existence of a rule of reason in Community competition law cannot be upheld, it would be wrong, when classifying ancillary restrictions, to interpret the requirement for objective necessity as implying a need to weigh the pro and anti-competitive effects of an agreement. Such an analysis can take place only in the specific framework of Article 85(3) of the Treaty.

That approach is justified not merely so as to preserve the effectiveness of Article 85(3) of the Treaty, but also on grounds of consistency. As Article 85(1) of the Treaty does not require an analysis of the positive and negative effects on competition of a principal restriction, the same finding is necessary with regard to the analysis of accompanying restrictions. [emphasis added]

Consequently, as the Commission has correctly asserted, examination of the objective necessity of a restriction in relation to the main operation cannot but be relatively abstract. [emphasis added] It is not a question of analysing whether, in the light of the competitive situation on the relevant market, the restriction is indispensable to the commercial success of the main operation but of determining whether, in the specific context of the main operation, the restriction is necessary to implement that operation. If, without the restriction, the main operation is difficult or even impossible to implement, the restriction may be regarded as objectively necessary for its implementation. (T-112/99, pts. 105-109)

 

Yet another reason why it is risky to apply the ancillary restraints doctrine incorrectly to what is arguably the primary set of practices is because it may bypass classical competition analysis in cases where the underlying objectives themselves are open to debate, either because they are not clearly in the public interest or because there are other economic interests involved.

 

2. Validating Restraints By Objectives Not Purely in the Public Interest

 

33. AG Rantos opens the door to the integration of debatable objectives into the ancillary restraints practice by making an unnecessary distinction between “commercial ancillary restraints” (those relating to business and distribution agreements) and “regulatory ancillary restraints” (those regulating professions):

 

That said, the analytical framework for regulatory ancillary restraints (including those related to sport) differs from that for purely commercial restraints, since the necessity of the former restraints must be assessed in relation to objectives that are by definition more ‘abstract’ than those at issue in the context of commercial agreements. (Op. 91)

 

Though some authors have made this distinction previously, in the present case it is unclear what the purpose of this distinction would be, beyond integrating “more ‘abstract’” objectives into the analysis to validate ancillary restraints. This would create a breach through which increasingly vague concepts could enter into the application field of the doctrine. This is precisely what AG Rantos suggests should happen specifically in the sports domain:

 

I would observe, furthermore, that the particular nature of regulatory ancillary restraints, and in particular of ‘sports’ restraints, is based on the fact that account is taken of a wide range of (non-commercial) objectives which may vary between rather technical objectives (such as anti-doping rules or certain specific aspects related to the sporting disciplines in question) and other more general objectives such as those recognised under Article 165 TFEU (for example, the principles of integrity and of sporting merit). It must be borne in mind that, in fine, that analysis allows the specific characteristics of sport to be ‘incorporated’ into the competition analysis as part of a tricky exercise in which a balance is struck between the ‘commercial’ and the ‘sporting’ aspects of professional football. (Op., pt. 91)

 

34. However, we feel that the above observation disregards the fact that, per definition (pt. 17), all of the ancillary restraints that we’ve examined were technical, practical, detailed implementations of a primary set of restrictions which themselves were based on abstract objectives. The anti-doping rule in Meca-Medina et al. was not a “technical objective” that was validated, rather it was the ancillary implementation of the IOC’s general set of rules on anti-doping, which are in turn based on abstract objectives of maintaining a safe and level playing field for professional athletes (cf. Meca-Medina et al., pt. 43).

 

We would also argue, based on the analysis of the case-law (cf. supra pt. 15 et seq.), that regardless of how one names the categories (“commercial” / “regulatory” or, as we have done, divided based on the market involved), all the objectives in those rulings were very clearly in the public interest, whether stemming from sustaining proper competition on a market (as in the cases on distribution networks or concentrations) or from maintaining proper guarantees relating to professionals (as in the cases relating to professional codes applying to lawyers or anti-doping rules applying to professional athletes). We don’t see any major difference either in the beneficiary of these objectives (the consumers and professional competitors) or the level of abstraction involved (all relatively lofty goals aimed at maintaining certain market guarantees).

 

35. Perhaps the Attorney General was inspired by the Commissions “White Paper on Sport”, in which it mentions the specificity of sport in the context of competition law, and in particular the application of the ancillary restraints doctrine:

 

[S]port has certain specific characteristics, which are often referred to as the “specificity of sport”. The specificity of European sport can be approached through two prisms:

 

- The specificity of sporting activities and of sporting rules, such as separate competitions for men and women, limitations on the number of participants in competitions, or the need to ensure uncertainty concerning outcomes and to preserve a competitive balance between clubs taking part in the same competitions;

 

- The specificity of the sport structure, including notably the autonomy and diversity of sport organisations, a pyramid structure of competitions from grassroots to elite level and organised solidarity mechanisms between the different levels and operators, the organisation of sport on a national basis, and the principle of a single federation per sport;

 

The case law of the European courts and decisions of the European Commission show that the specificity of sport has been recognised and taken into account. They also provide guidance on how EU law applies to sport. In line with established case law, the specificity of sport will continue to be recognised, but it cannot be construed so as to justify a general exemption from the application of EU law.

 

As is explained in detail in the Staff Working Document and its annexes, there are organisational sporting rules that – based on their legitimate objectives – are likely not to breach the anti-trust provisions of the EC Treaty, provided that their anti-competitive effects, if any, are inherent and proportionate to the objectives pursued. Examples of such rules would be “rules of the game” (e.g. rules fixing the length of matches or the number of players on the field), rules concerning selection criteria for sport competitions, “at home and away from home” rules, rules preventing multiple ownership in club competitions, rules concerning the composition of national teams, anti-doping rules and rules concerning transfer periods.

 

However, in respect of the regulatory aspects of sport, the assessment whether a certain sporting rule is compatible with EU competition law can only be made on a case-by-case basis, as recently confirmed by the European Court of Justice in its Meca-Medina ruling. The Court provided a clarification regarding the impact of EU law on sporting rules. It dismissed the notion of “purely sporting rules” as irrelevant for the question of the applicability of EU competition rules to the sport sector.

The Court recognised that the specificity of sport has to be taken into consideration in the sense that restrictive effects on competition that are inherent in the organisation and proper conduct of competitive sport are not in breach of EU competition rules, provided that these effects are proportionate to the legitimate genuine sporting interest pursued. The necessity of a proportionality test implies the need to take into account the individual features of each case. It does not allow for the formulation of general guidelines on the application of competition law to the sport sector. (COM/2007/0391 final, pts. 4.1 et seq.)


The Commission attempts to sketch some form of distinction between certain types of sports restrictions that would lend themselves to a “general guideline” or block exemption (“organisational sporting rule”) and other sports-related restrictions (on the “regulatory aspects of sports”) that would require a case-by-case analysis. However, this distinction becomes hazy as in both cases the Commission mentions the tests of inherency and proportionality, and also gives anti-doping rules as an example of both types of rules (in the second instance through the Meca-Medina et al. ruling).

 

36. To our mind, in order to increase legal certainty and precision, instead of relying on either the Commission’s or AG Rantos’ views which seem to require further development, the Court could affirm the existence of a distinction between situations where the ancillary restraints are dependant on a primary set validated because of (i) public interest objectives serving either the general market of goods & services or (ii) public interest goals related to the special markets for professional services (pts. 20 et seq.). More importantly, the Court should emphasize that in order to apply the ancillary restraints doctrine in a sporting environment – or any environment – we would need to firstly identify the objectives that would validate the restraints (a) before determining whether or not those restraints are indeed necessary and proportional to implementing those objectives (b). One may not rely on general exemptions as the European Parliament underlined more clearly:

[F]ootball must ensure the interdependence of competitors and the need to guarantee the uncertainty of results of competitions, which could serve as a justification for sports organisations to implement a specific framework on the market for the production and the sale of sport events; however, considers that such specific features do not warrant an automatic exemption from the Community competition rules for any economic activities generated by professional football, owing to the increasing economic weight of such activities[.] (Resolution “on the future of professional football in Europe”, pt. 54)

 

a. The Sports-related Objectives Identified are Not Necessarily Those Clearly in the Public Interest

 

37. AG Rantos begins his application of the ancillary restraints doctrine with a bold statement relating to the objectives that would validate these restraints:

 

With regard to the specific prior approval and participation rules at issue in the present case, it cannot be disputed that most of the objectives invoked by UEFA and FIFA stem from the ‘European Sports Model’ and are therefore expressly covered by primary EU law and, in particular, Article 165 TFEU, with the result that their legitimacy cannot be contested. The same is true, more specifically, of the rules that seek to ensure the openness of competitions, to protect the health and safety of players and to guarantee solidarity and the redistribution of revenue. Those objectives, which are related to the specific nature of sport, include some, moreover, which have also been recognised in the case-law of the Court, such as the objective related to maintaining the integrity of competitions and the balance between clubs in order to preserve a certain degree of equality and uncertainty. (Op., pt. 93)

 

There are several issues with this statement, which we shall examine successively: (i) even if “most of the objectives invoked by UEFA and FIFA stem from the ‘European Sports Model’” there may be other objectives at play that alter the competitive analysis; (ii) though these objectives are indeed mentioned in several instruments of EU law, to our knowledge there is no operative regulation or case law that would translate these into a necessity to have only one federation or competition system per country.

 

(i) The Presence of Several Competing Public Interest Objectives


38. AG Rantos suggests that the Court apply the ancillary restraints doctrine in a situation where the objectives are legitimized by “Article 165 TFEU and the ‘European Sports Model’”.

 

Article 165 TFEU states:

 

1. …/…. The Union shall contribute to the promotion of European sporting issues, while taking account of the specific nature of sport, its structures based on voluntary activity and its social and educational function.

 

2. Union action shall be aimed at: … developing the European dimension in sport, by promoting fairness and openness in sporting competitions and cooperation between bodies responsible for sports, and by protecting the physical and moral integrity of sportsmen and sportswomen, especially the youngest sportsmen and sportswomen.

 

These are all laudable, public interest goals, in particular “promoting…. openness in sporting competitions and cooperation between bodies responsible for sports”, which seems to oppose restrictions on the organisation of sporting competitions and exclusions of organisations responsible for sports.

 

39. AG Rantos proceeds to describe the European Sports Model, which does not appear expressly in the text of article 165 itself, but is based rather on the various legislative initiatives that lead up to it:

 

Article 165 TFEU gives expression, moreover, to the ‘constitutional’ recognition of the ‘European Sports Model’, which is characterised by a series of elements applicable to a number of sporting disciplines on the European continent, including football. That model is based, first, on a pyramid structure with, at its base, amateur sport and, at its summit, professional sport. Secondly, its primary objectives include the promotion of open competitions, which are accessible to all by virtue of a transparent system in which promotion and relegation maintain a competitive balance and give priority to sporting merit, which is also a key feature of the model. That model is, lastly, based on a financial solidarity regime, which allows the revenue generated through events and activities at the elite level to be redistributed and reinvested at the lower levels of the sport. (Op., pt. 30)

 

Refocusing on the matter at hand concerning FIFA’s national federation structure, he highlights the most traditional and most common federative model within the EU:

 

Sports federations play a key role in the ‘European Sports Model’, in particular from an organisational perspective, with a view to ensuring compliance with, and the uniform application of, the rules governing the sporting disciplines in question… Historically organised in accordance with the ‘one-place’ principle (Ein-Platz-Prinzip), under which the federations exercise, within their geographical jurisdiction, a monopoly over the governance and the organisation of the sport, that model is now being called into question. (Op., pt. 31)

 

40. It is important to highlight that, however popular or grounded in tradition the “Ein Platz” model is, there are alternatives that have emerged within the EU for different – but equally legitimate – reasons (which he mentions only in passing within a footnote):

 

It should also be observed that the ‘European Sports Model’ is not static. European sports structures and their mode of governance often evolve under the influence of other models established outside Europe. Given the diversity of European sports structures, it would thus be difficult to define in detail a single and unified model for the organisation of sport in Europe. There are other models of governance for individual and team sports which differ in certain respects, in view of their technical characteristics and their organisation, from the model upon which European football is currently based.

 

[(footnote 18) It should be stated, in this regard, that the creation of closed (or ‘semi-open’) leagues within certain sporting disciplines in Europe appears to be justified by the fact that their popularity varies significantly between the various Member States, with the result that, both from a sports perspective (in particular with a view to striking a competitive balance between the various clubs) and from a commercial point of view (since the commercial interest in such events is more limited), a competition format that limits the participation of clubs appears to be the most appropriate.]

 

However, the emergence of various sports models in Europe cannot call into question the principles set out in Article 165 TFEU or require the adoption of reciprocal arrangements intended to ‘standardise’ the various models that coexist, let alone to remove ‘structures based on voluntary activity’. (Op., pt. 32)

 

The Attorney General then provides important and relevant details on the principal alternative systems that pose a “challenge to the ‘European Sports Model’”, again consigning a key detail (the fact that the alternative system involves some of the world’s most successful sports franchises) to a footnote:

 

As stated in point 30 of this Opinion, the ‘European Sports Model’ is characterised in particular by the openness of its competitions, participation in which is based on ‘sporting merit’ through a promotion and relegation system. It thus differs from the North American model, which is primarily based on ‘closed’ competitions or leagues, in which the participation of clubs, which are franchised businesses, is guaranteed, pre-determined and based on an entrance fee.

 

[Footnote (19) This is the case with the national leagues of the main American sports: the National Basketball Association (NBA) for basketball, the National Football League (NFL) for American football, Major League Baseball (MLB) for baseball and the National Hockey League (NHL) for ice hockey.] (Op., pt. 33)

 

This seems to be a rather narrow view of the American model in that it clearly implies that there is no real openness in competitions or real regard for sporting merit and that the participation of clubs in the major tournaments (the primary question in ESL) is a given. This is rather inaccurate and would be deemed quite offensive to the parties involved; it also contradicts AG Rantos’ own assertion in the previous footnote that this model may be “justified” in certain circumstances and that “competition format that limits the participation of clubs appears to be the most appropriate”.

 

Firstly, just as in the European Sport Model and as precisely demonstrated in the present case involving FIFA’s restrictions, “open competition” does not mean any random athlete or club can participate. In both systems there are mechanisms to ensure that the club is playing against another club in its “weight category”, though we would venture (without precise statistics) that the American system allows even more exhibition games, “wild card” teams, and generally more homogeneous levels of competition between clubs within a league when compared, for example, to Spain’s La Liga, where either one of two teams have won almost all recent championships.

 

Secondly, to imply that the American system is not fundamentally based on “sporting merit” is quite offensive, and equally inaccurate. Although the clubs are not promoted or relegated in the same way as in the European model, the athletes themselves are signed to clubs based on their sporting skill through the draft system, leading to an arguably more democratic and granular approach to sporting merit. Furthermore, the salary caps in the American leagues help prevent club owners from “buying” championships by injecting huge sums to recruit the best players, as happens systematically in FIFA’s system.

 

Lastly, although the participation of clubs in the American franchise system is contractually guaranteed, that is not the same as their participation in the major competitions. If they are not able to qualify based on their level of play, then they do not participate, just as in the European model.

 

The last section of point 33 in the Opinion seems to be even more inaccurate:

 

It could be observed that it is precisely in response to the other models which exist that the EU legislature decided to incorporate the concept of the ‘European Sports Model’ into the Treaty in order to draw a clear distinction between it and those other models and to guarantee its protection through the adoption of Article 165 TFEU. (Op., pt. 33)

 

Regardless of what the intentions of the various contributors were, the final text of Article 165 remains extremely high level (cf. supra, pt. 38) and does not mention anything that would clearly exclude one sporting model or another. On the contrary, it seems to specifically exclude this “by promoting fairness and openness in sporting competitions and cooperation between bodies responsible for sports”.

 

41. After some digression (cf. Op., pts. 34-35) AG Rantos seems to assert that it is primarily the likelihood of profit that motivates other sports models beyond the European one:

 

In that regard, I note that the influence of the ‘alternative models’ referred to in point 33 of this Opinion and the liberalisation of the sports economy have led to the rise of movements challenging the monopoly exercised by some European sports federations, in particular in relation to the organisation and the commercial exploitation of the most lucrative competitions. From an economic perspective, the main objective of those ‘separatist’ movements, which are often initiated by the clubs affiliated to those sports federations, has been to maximise the financial revenue from the commercial exploitation of those competitions – which were hitherto placed under the aegis of those federations – through changes to their structure and their organisational model. In European football, there is nothing new about the desire to create a closed (or ‘semi-open’) league or competition, as is clear from the attempts to establish rival competitions to those organised by UEFA made in the 1990s and 2000s, without any concrete outcomes. (Op., pt. 36)

 

It is interesting to note that AG Rantos presents the fact that the “liberalisation of the sports economy ha[s] led to the rise of movements challenging the monopoly exercised by some European sports federations” as something problematic; this is in stark contrast with the words of article 165 TFEU “promoting fairness and openness in sporting competitions and cooperation between bodies responsible for sports”.

 

Next, one notes the circular logic in affirming that “[f]rom an economic perspective, the main objective of those ‘separatist’ movements… has been to maximise the financial revenue from the commercial exploitation of those competitions”. One would argue that “from an economic perspective”, every high level European club also seeks “to maximise the financial revenue from [its] competitions”.

 

Lastly, although it is true that “the attempts to establish rival competitions” did not lead to lasting “concrete outcomes”, this should not be implied as a legal justification of that model. Indeed, if one were to call history as a witness in these matters, it would be damning against FIFA and UEFA who were forced to change their anticompetitive model several times. This is even mentioned specifically in several of the EU legislative documents preceding article 165 and referenced by AG Rantos, as well as in the Court’s case law (e.g. Bosman).

 

42. The next points in AG Rantos’ argument (Op., pts. 43 et seq.) concern the conflict of interest between the regulatory power of federations and their economic activity, in other words between the economic objectives and the purely sports-based objectives. This section serves to highlight that – even within the European model – everyone agrees that there are indeed several objectives at play, and thus that not all of these objectives so purely represent the public interest as to be able to validate restrictions under the ancillary restraints doctrine.

 

In the present case, and unlike the Netherlands Bar or the Italian council of geologists for example, FIFA is a private organisation without any formal delegation of power or oversight from a government body. Although it is ostensibly a non-profit seeking to promote the sport of football, a significant amount of its resources relate to running, directly or indirectly, a multi-billion dollar global business.

 

As AG Rantos correctly points out, citing the MOTOE ruling (C-49/07), in case of a conflict of interest between the economic and regulatory roles of a federation, its “regulatory power should therefore be exercised subject to restrictions, obligations or review, so as to prevent the legal person concerned from being able to distort competition by favouring events which it organises or those in whose organisation it participates” (Op., pt. 46). He admits that this is clearly applicable to UEFA in the present case (Op., pt. 47). He even provides guidelines on how precisely to apply that jurisprudence through “criteria identified… to prevent any risk of misuse” (Op., pts. 111 et seq.). However the next points in the demonstration somehow lead to a surprising and seemingly opposite result:

 

It should, however, be observed, at the outset, that it is clear from the case-law of the Court cited in point 46 of this Opinion that the mere fact that the same entity performs the duties both of regulator and of organiser of sporting competitions does not entail, in itself, an infringement of EU competition law. (Op., pt. 48)

 

Though this is true, it is certainly not the point that the MOTOE ruling (cited as demonstrating this argument) is establishing. MOTOE affirms that because of the danger that “the legal person entrusted with giving… consent [may] distort competition by favouring events which it organises or those in whose organisation it participates” (C-49/07, pt. 52) it is crucial that that entity is “made subject to restrictions, obligations and review” (ibid., pt. 53), otherwise it would infringe EU competition law (cf. also along these lines, OTOC (C-1/12), pts. 88 et seq.).

 

According to AG Rantos,

 

it follows from that case-law that the main obligation on a sports federation in UEFA’s position is to ensure that third parties are not unduly denied access to the market to the point that competition on that market is thereby distorted. (Op., pt. 48)

 

Similarly, he states in his ISU opinion that

 

while certain obligations are imposed on sports federations in order to restrict their powers and review the proper exercise of those powers, the protection of the economic interests of a sports federation such as the ISU is problematic from the standpoint of competition law only if that federation unjustifiably [emphasis AG Rantos] deprives a competitor of market access. (Op. in C-124/21)

 

This is again a distortion of the MOTOE ruling which does not establish any such obligation for sports federations (whether they are a “main obligation” as he writes, or otherwise). The obligation to not distort competition applies to all operators based on article 101 TFEU (or 102 if we are investigating dominant positions, in which FIFA / UEFA certainly find themselves, cf. Op. pt. 129). In other words, the added value of the MOTOE case is precisely to raise the bar higher for a federation that has (government-sanctioned) regulatory powers, and not lower. Stating that a federation is simply required to not distort the market is just a repetition of well-established competition law.

 

43. The following paragraph attempts to somehow transform this platitude into a novel interpretation of EU competition law:

 

It follows that sports federations may, subject to certain conditions, refuse third parties access to the market, without this constituting an infringement of Articles 101 and 102 TFEU, provided that that refusal is justified by legitimate objectives and that the steps taken by those federations are proportionate to those objectives. (Op., pt. 49)

 

There appears to be a large logical gap missing between the first part of this phrase and the second part. No one contests that there may be certain circumstances and conditions in which an operator on a market having some regulatory power over that market may refuse third parties access to that market. For example, as in MOTOE, a body governing sports and also organizing competitions may do so under the strict conditions that ensure the market is not distorted, including the extra obligations and reviews that this ruling mentions. A developer of a proprietary technology who is required to grant access to infrastructure may, under certain strict conditions, refuse third party access to that infrastructure (the “essential facilities” doctrine is specifically addressed in pts. 137 et seq. of the Opinion, correctly excluding its application to the present case). A party having a dominant position on a market may, in specific conditions, protect its interests on that market to the detriment of competitors. A manufacturer may, in certain circumstances, legitimately refuse third parties access to the market of its replacement parts. What is different and critical in each of these cases is precisely those “certain conditions” that justify the refusal.

 

MOTOE certainly did not mention anything about the ancillary restraints doctrine that AG Rantos draws down in the second phrase as the conclusion to his line of reasoning. There is no demonstration made from any of the preceding paragraphs that would imply that a federation may refuse third party access in a way that restricts competition on the market simply because it is “justified by legitimate objectives” and that it is done in a way that is “proportionate to those objectives”. This would circumvent any normal competition procedure under article 101, and even if this were simply a restatement of the ancillary restraints doctrine, it is missing the key condition of “stratification” (cf. supra, pts. 17, 29 et seq.).

 

44. Stepping back from the above problematic line of reasoning, we have seen in this section that there are clearly at least two major groups of objectives at play in the present case: (i) sports-related objectives (e.g. the regulation of the sport of football) and (ii) economic objectives (e.g. profiting from the competitions). The applicability of the ancillary restraints doctrine in this context does not concern itself with the possible conflict of interests between the two, or with any additional resulting obligations incumbent on federations who are in that situation of conflict. All the prior applications of the ancillary restraints doctrine focused on finding one group of objectives clearly in the service of the public interest that could legitimize the primary set of restraints, whether these were to guarantee the independence of the legal profession or the safety of athletes subject to anti-doping tests.

 

This is not to say that the presence of more than one set of objectives would preclude the ability of one set to validate the main restrictions. However, the very presence of several possible objectives – especially if they are in conflict – “dilutes” the connection between the objective and the ancillary restraints that must be inherent in that objective and which must implement it in a proportional way. If FIFA would not itself organize and profit from any competitions, and the only reason it excluded a grassroots club who wanted to compete with a professional club was for the safety of the athletes concerned, all would agree that the exclusion is beneficial and proportionate to the safety objectives. Similarly, if a selective distribution operator excluded a seller that does not meet the qualitative selection criteria, the exclusion is clearly inherent and proportional to the organisation of a normally function selective distribution system. On the other hand, if, as in the present case, FIFA’s exclusion is motivated not only by objectives that are sport-related, but also by objectives that help it profit from a global business, it is indeed harder to determine which objective is being implemented, and consequently if such implementation is necessary and proportionate to the objective.


We would thus disagree with the assertion that “it cannot be disputed that most of the objectives invoked by UEFA and FIFA stem from the ‘European Sports Model’… with the result that their legitimacy cannot be contested” (Op., pt. 93). There are certainly some objectives at play that stem from the European model, but there are also certainly objectives that relate to purely economic considerations. In such circumstances, where it is difficult to link the restriction to the objective, and because of the great procedural power that the ancillary doctrine wields, it seems too risky and inappropriate to apply this doctrine. We would thus hope that the Court either refuses to apply it altogether, or at least transfers its implementation to the referring jurisdiction.

 

It is not only the confusing presence of more than one competing objective that should preclude applying the ancillary restraints doctrine in the present case, but it is also the fact that even the primary sporting objectives themselves do not necessitate the exclusion of competing federations.

 

(ii) The Absence of a Public Interest Requirement to Have Only One Federation / Competition System Per Country

 

45. Even if we were to assume, as AG Rantos does in the present Opinion, “that most of the objectives invoked by UEFA and FIFA stem from the ‘European Sports Model’” (Op., pt. 93), and we set aside the economic objectives for the sake of the analysis, one wonders if the European model’s objectives are to establish the “Ein-Platz-Prinzip” or a “one competition system rule”?

 

Though article 165 TFEU clearly does not require this, some of legislative work related or leading up to it seem to indicate that this is the direction that the EU Parliament would prefer:

 

whereas the European model of sport is based on a federation for each sports discipline [emphasis added] (European Parliament resolution on “the European dimension in sport” (2011/2087(INI)) , pt. AE)


This short observation however may not be construed as an operative directive, any more than stating how things are “usually structured”:

 

Values-based organised sport in Europe is usually structured on a national basis and in principle organised by one federation per sport [emphasis added], allowing for a comprehensive approach to rules, regulations, and standards as well as respecting competition calendars and qualifications for competitions. (Resolution of the Council and of the representatives of the Governments of the Member States meeting within the Council on the key features of a European Sport Model (2021/C 501/01), pt. 9)

 

The very fact that something “is usually structured” one way implies that there are other possible alternatives, and such alternatives are not ruled out.

 

The strongest support for the Ein-Platz-Prinzip or a “one competition system rule” may be in this resolution:

 

Calls for a European sports model that recognises the need for a strong commitment to integrating the principles of solidarity, sustainability, inclusiveness for all, open competition, sporting merit and fairness, and accordingly strongly opposes breakaway competitions that undermine such principles and endanger the stability of the overall sports ecosystem [emphasis added]; stresses that these principles should be encouraged by all sports stakeholders and national authorities (European Parliament resolution on «EU sports policy: assessment and possible ways forward » (2021/2058(INI)), pt. 13)

 

However the term “breakaway competitions” is not identical to having more than one competition structures within the same country. For example, if there were two federations organizing sports in a country, and the member clubs organize competitions within their respective structures, then there are no “breakaway competitions”. Even if this were a too technical interpretation of the text, and even if the European legislature intended to say that they oppose more than one federation per country, one must keep in mind that this sits within a consultative resolution on “possible ways forward” and is certainly not operative or directly applicable legislation.

 

46. To our knowledge, there is no case law of the Court of justice that would establish either the Ein-Platz-Princip, a “one competition system rule”, or the promotion-relegation model.

 

Thus the objectives of the European Sport Model, as they appear in operative law (which basically boils down to article 165 TFEU), do not require per se that there can only be one federation for a given sport operating in any given EU country or by extension one competition / league system, whether “closed” or “open”.

 

Furthermore, even if the Ein-Platz-Prinzip is not itself a requirement or an objective, we see no reason that the various other clear objectives that are mentioned expressly (for example open competition, sporting merit and fairness) could not be implemented in practice even where there were two competing federations both of which apply the European Sport Model, or even one federation applying the European Sport Model and another applying the American model.

 

The Provincial Court of Madrid qualifies the recourse to the European Sport Model as justification for FIFA’s practices as “a flimsy excuse” (AAP M 2/2023); although we have attempted a more technical qualification above, we would tend to agree with that body that – given the extremely limited presence of that model in positive EU law – high-level concepts such as those in the European Sports Model are best left out of competition analyses, especially when such references are used to override fundamental principles of free competition:

La eventual justificación de la conducta de FIFA y UEFA como un intento de proteger el modelo deportivo europeo la estimamos, prima facie, como una excusa endeble. Los criterios de índole sociológica o cultural pueden ayudar a contextualizar la comprensión de los comportamientos humanos, pero no deben hacer perder la perspectiva cuando lo que se enjuicia es el propósito del desempeño por un emprendedor de una actividad económica en el seno de un mercado que genera un caudal de recursos de enorme cuantía, que pide que no se le opongan los obstáculos propios de modelos cerrados y anacrónicos que no se avienen con la libre competencia y el principio de libertad de empresa que rigen en Europa. Es precisamente esa vertiente económica del fútbol la que debe ser observada bajo los postulados del Derecho de la Unión Europea. (AAP M 2/2023)

 

That ruling proceeds to provide several arguments explaining other ways that competition to FIFA’s system would not, in and of itself, go against the stated objectives of the European Sport Model, but, given that they do not focus on the technicalities of the application of the ancillary restraints doctrine as we do in the present analysis, we will refer the curious reader to the Provincial Court’s decision directly.

 

Assuming, for the sake of the analysis, that the objectives of the European Sport Model clearly require the Ein-Platz-Prinzip or an “open” league system to function, in the case at hand one would still need to determine if FIFA’s restrictions are inherent in and proportional to these objectives.

 

b. The Sports-related Objectives Identified Distort the Application of the Condition of Necessity

 

An additional point that we would need to accept for the sake of progressing the present analysis is that all the other conditions of application of the ancillary restraints doctrine (pt. 17) have been satisfied, and in particular, we must set aside our views on the problematic treatment in the Opinion of the key condition of “stratification” and the related condition of “pre-existing validity” (pts. 29 et seq.).

 

We may recall the Commission’s summary of the two-fold test of “necessity”, which “implies that the restriction must be objectively necessary for the implementation of the main transaction and be proportionate to it” (Guidelines on the application of Article 81(3) of the Treaty, pt. 29). Given that these two conditions are cumulative, one could theoretically proceed with either branch first, but we will follow the order dictated by the Court of First Instance, examining “first, whether the restriction is objectively necessary for the implementation of the main operation and, second, whether it is proportionate to it” (T-112/99, pt. 105).

 

As AG Rantos reuses some of the problematic arguments we have already analysed supra, in particular in relation to the identification of the validating objectives at play, it will come as no surprise that his implementation of the first branch of the criteria of “necessity” is debatable (i). His examination of the second branch, in relation to proportionality, departs significantly from the accepted methodology and is thus even more problematic (ii).

 

(i) A Debatable Implementation of the Test of Inherency

 

47. The practical test to determine inherency or whether an ancillary restraint is “objectively necessary” to implement a primary set of restrictions could be termed the “significant barrier” test:

 

Agreements must be ‘necessary to the implementation of the [main transaction]’, which means that, in the absence of those agreements, the [main transaction] could not be implemented or could only be implemented under considerably more uncertain conditions, at substantially higher cost, over an appreciably longer period or with considerably greater difficulty… (Commission Notice on restrictions directly related and necessary to concentrations, pt. 13)

 

Sometimes the formulation of this test is a bit confusing as it is usually combined with proportionality:

 

If on the basis of objective factors it can be concluded that without the restriction the main non-restrictive transaction would be difficult or impossible to implement, the restriction may be regarded as objectively necessary for its implementation and proportionate to it. If, for example, the main object of a franchise agreement does not restrict competition, then restrictions, which are necessary for the proper functioning of the agreement, such as obligations aimed at protecting the uniformity and reputation of the franchise system, also fall outside Article 81(1)… (GLVR, pts. 30-31)

 

However, the existence, for example in the case law of the Court, of separate and distinct tests relating to proportionality (pt. 32) drive us to clearly distinguish between the two branches of “necessity”, and separate the conditions of “necessity” and “proportionality” (pt. 17).

 

In order to actually determine whether the absence of an ancillary restraint would constitute a substantial barrier to the implementation of the main transaction, one would need to first and foremost identify that main transaction, the primary set of restrictive practices. As we have seen (pts. 29 et seq.), AG Rantos does not clearly identify such a primary group of restrictive practices, but refers instead to the rather vague European Sports Model, which indirectly contain the primary restrictions. His examination of the inherency of FIFA’s ancillary restraints involve mainly two types of primary restriction, those that relate to sports organisation ((a)) and those that relate to sports financing ((b)).

 

(a) Restrictions Inherent in the Organisation of European Sport

 

48. AG Rantos cites the Deliège case (joined cases C-51/96 & C-191/97) which mentions that it is normally national federations that organize sports :

 

[T]he Court has acknowledged that it falls to the sports federations to lay down the rules appropriate to the organisation of a sporting discipline. It follows that, from an organisational perspective, it appears legitimate for a body to be designated as responsible for ensuring compliance with those rules and for that body to have the ‘tools’ necessary to perform that task. (Op., pt. 95)

 

This is particularly the case in the context of a sporting discipline such as football, which is characterised by the involvement of a significant number of stakeholders at various levels of the pyramid in the organisation and the conduct of matches and competitions. (Op., pt. 96)

 

It is important to note though, that the Deliège ruling specifically mentioned the involvement of other bodies, not just single national federations, as able to set up rules for the sport: “it naturally falls to the bodies concerned, such as organisers of tournaments, sports federations or professional athletes’ associations, to lay down appropriate rules and to make their selections in accordance with them” (C-51/96 & C-191/97, pt. 67). That decision did state though “that the delegation of such a task to the national federations, which normally have the necessary knowledge and experience, is the arrangement adopted in most sporting disciplines, which is based in principle on the existence of a federation in each country” (ibid., pt. 68). However, mentioning that something is “normal” and “adopted in most sporting disciplines” does not by any means establish the Ein-Platz-Prinzip (compare the similar observation made in the previous section relating to various legislative recommendations, pt. 45). It is thus inaccurate to cite Deliège as if it implied, as AG Rantos seems to argue, “that it falls to” a singular sports federation (“a body”) to organize the rules of a sport for a given country.

 

49. Without any further explanation or transition from the first part of point 96 of his Opinion to the second, AG Rantos asserts that

 

[t]he prior approval system therefore appears to constitute an essential governance mechanism for European football in order to ensure, first, the uniform application of the rules of that sport and, secondly and more specifically, compliance with common standards between the various competitions. Such a system also makes it possible to ensure the coordination and the compatibility of football match and competition calendars in Europe. (Op., pt. 96)

 

As we have just seen, Deliège itself specifies that there are other bodies that may govern sport (C-51/96 & C-191/97, pt. 67), and, in spite of its historical popularity, there is no legal or practical reason that the prior approval of one federation should be deemed “an essential governance mechanism for European football”. The “uniform application of the rules of that sport” may also be attained by two or more competing federations applying the same rules of the game. To our knowledge, there is also no operative EU rule that establishes a requirement for “common standards between the various competitions”, nor is this objective even mentioned as part of the European Sport Model in the various instruments examined previously. Furthermore, the existence of such common standards does not make sense if there are – as the Court itself highlights in Deliège (ibid., pts. 65 et seq.) – rival systems of competition. Similar arguments could be made for “the coordination and the compatibility of football match and competition calendars in Europe”.

 

After having identified the objectives (presumed to contain a primary set of restrictions), AG Rantos explains that, according to him, the reason FIFA’s restraints are inherent in attaining these is because “[w]ithout an ex ante control mechanism, it would be virtually impossible for UEFA or FIFA to ensure that the objectives pursued are achieved” (Op., pt. 97). This may be true in terms of FIFA’s own “objectives pursued” or the previously mentioned objectives relating to the organisation of sport, but the demonstration has not been made that those objectives are sufficiently in the public interest to be able to validate any ancillary restraints (pts. 33 et seq.) or even that those objectives (leading to the Ein-Platz-Prinzip) are part of the European Sport Model (pts. 45 et seq.).

 

[T]he fact that other sporting disciplines operate on the basis of different ‘sports models’ under which, for example, the organisation of independent competitions is not subject to the prior approval of the regulatory body of the sport in question does not call into question the inherence of the prior approval scheme established by UEFA (which can, moreover, also be found in other sporting disciplines). (Op., pt. 97)


That may be true once again with respect to UEFA’s own objectives, but irrelevant if the restrictions are inherent to objectives that are debatable.

 

An interesting point that is only briefly mentioned in one short paragraph would be that ESL’s competitions would currently include a limited number of clubs from a limited number of EU countries (Op., pt. 104). However, there is nothing to indicate that ESL would have no intention of expanding its club base to other EU countries. On the contrary, based on the premise that its main goal is to profit from the organisation of competitions (Op., pt. 107), and given that football is popular in every European country, one would assume that such European growth would be part of its business model.

 

The next set of possible restrictions to which the FIFA restraints would be inherent relate primarily to the economic context of sport.

 

(b) Restrictions Inherent in European Sports Financing

 

50. According to the Attorney General, beyond the organisational objectives of FIFA’s system, i.e.

 

[i]n addition to the purely ‘sporting’ aspects, such a system could prove, on the other hand, necessary to safeguard the current structure of European football and the objective of solidarity. That objective is closely linked to the redistribution and the reinvestment of the revenue from football competitions organised under the aegis of FIFA and UEFA. (Op., pt. 98)


The EU legislature itself describes “the current structure of European football” as problematic (e.g., the issues raised in the legislative instruments at pt. 45) and thus not necessarily something that needs to be safeguarded, but rather reformed and updated. We fail to see anything “closely linked” between the legitimate objective of solidarity and the necessity of organizing competitions exclusively “under the aegis of FIFA and UEFA”; indeed, a multiplicity of organizations redistributing and reinvesting revenue would mathematically reduce the impact of corruption within any given single body.

 

Thankfully AG Rantos tones down the intensity of any conclusion drawn from the above problematic demonstration, and would hand back the matter to the referring court, at least insofar as the financing aspect is concerned:

 

It should, however, be made clear in that regard that, in view of the differing views expressed at the hearing as to the intended purpose and the scale of the funding in question, it is for the referring court to ascertain whether the profit redistribution mechanism provided for by UEFA does indeed allow the objectives pursued to be achieved. The same goes for ESLC’s proposal (or commitment) to ‘cover’ the amounts currently paid by UEFA by means of ‘solidarity payments’ in order to establish whether such a mechanism would in fact enable the mechanism currently established by UEFA to be replaced (without compromising the current structure of European football). (Op., pt. 99)

 

51. AG Rantos pursues the examination of other economic objectives in considering the result of “reducing the appeal” of FIFA’s national championships that would be caused by the existence of ESL’s alternative model (Op., pt. 102). The underlying objective could be termed “solidarity” (i.e. wealth redistribution) in sport (Op., pt. 105), however ESL had clearly indicated that it would contribute to grassroots football via “solidarity payments” (Op., pt. 99).

 

52. Similarly, while “fairness in competition” is certainly a key objective in sport, it seems somewhat stretched to extend this concept to the relative financial standing of the clubs at play (Op., pt. 103). Although it may be true that ESL clubs would generate more revenue from participating in both FIFA’s and ESL’s systems, and that this would help “financing the acquisition and the remuneration of new players” (ibid.), we should not lose sight of the fact that theoretically “participation in competitions is based on ‘sporting merit’ and the results achieved on the pitch” (ibid., pt. 102), and that within FIFA’s system in theory, two clubs in competition should be relatively well-matched in talent, regardless of how they acquired that talent. From a financial perspective, we must also remember that participating in two sets of competitions means greater expense as well, not to mention extra strain on athletes or even the necessity to have more athletes on the roster in the first place. Thus any possible advantage to the ESL clubs is certainly not mathematically double that of clubs participating exclusively in the FIFA system, and would not thereby indirectly ensure that the ESL clubs would have an unfair competitive advantage over other clubs thanks to the additional revenue.

 

53. Perhaps the core economic issue of the present case may be that ESL tried to implement “dual membership” for its clubs:

 

It must be pointed out, in this regard, that ESLC’s intention is not to create a ‘proper’ closed and independent league (a breakaway league) but to set up a rival competition to UEFA’s in the most lucrative segment of the market for the organisation of European football competitions, whilst continuing to be part of the UEFA ecosystem by participating in some of those competitions (and in particular in the national championships). In other words, it would appear that ESLC’s founding clubs want, on the one hand, to benefit from the rights and advantages linked to membership of UEFA, without however being bound by UEFA’s rules and obligations. (Op., pt. 107)

 

It is, however, inaccurate to state that ESLC’s founding clubs only want the advantages of UEFA membership without “being bound by UEFA’s rules and obligations”; they accept all the rules and obligations except specifically those that would prevent the formation of a separate competition-focused organisation. One must keep in mind that one of the primary questions the Court faces in the present instance is not the examination of the ESL clubs’ approach, i.e. whether or not it is legitimate for members of a federation to join breakaway organisations, but rather FIFA’s and UEFA’s approach, and in particular, whether a federation may impose rules in such a way as to question the existential right of breakaway organisations.

 

54. Returning to the examination of inherency under the ancillary restraints doctrine, AG Rantos states that


[f]rom the perspective of competition law, an undertaking (or an association of undertakings such as UEFA) cannot be criticised for attempting to protect its own economic interests, in particular in relation to such an ‘opportunistic’ project that would risk weakening it significantly. (Op., pt. 108)

 

However, it is not FIFA’s desire or attempt to protect its own economic interests that is in question, rather the means through which it does so, which may not be anticompetitive, barring exceptional circumstances. For example,


the Court has already found to be appropriate provisions of the statutes of a cooperative association limiting the ability of its members (including through sanctions involving exclusion) to participate in other forms of cooperation which are in competition. (Op., pt. 108)

 

But what is true for a validated form of agricultural commerce (cf., for example, APVE et al. (C-671/15) and DLG (C-250/92)), is not necessarily true for a sports federation. For his line of reasoning to stand, AG Rantos would need to demonstrate the legal equivalency between agricultural cooperatives for example and a sports federation, and in particular that the objectives upon which the sports federations exclude competitors are so clearly in the public interest (as is the case for the agricultural cooperatives) that they are capable of validating restraints ancillary to their attainment. As we have seen (pts. 33 et seq.), this demonstration has not been made convincingly in the present case.

 

55. Without further addressing this key question in greater detail, AG Rantos simply repeats the vague objectives whose link to the restrictions is, as we have seen in this section, debatable:

 

In the light of the foregoing observations, I take the view that the non-recognition by FIFA and UEFA of an essentially closed competition such as the ESL could be regarded as inherent in the pursuit of certain legitimate objectives (within the meaning of the case-law deriving from the judgments of 19 February 2002, Wouters and Others (C-309/99, EU:C:2002:98), and of 18 July 2006, Meca-Medina and Majcen v Commission (C-519/04 P, EU:C:2006:492)), in that the purpose of that non-recognition is to maintain the principles of participation based on sporting results, equal opportunities and solidarity upon which the pyramid structure of European football is founded. (Op., pt. 110)

 

The test of inherency under the ancillary restraints doctrine requires a specific type of link between an objective and the restraint, and not simply the observation that such restraints have as their “purpose” certain objectives. One would need to determine whether “without the restriction the main non-restrictive transaction would be difficult or impossible to implement” or whether that restriction is “necessary for the proper functioning of the agreement” (pt. 47). In our view, that demonstration was not conclusively made by AG Rantos in the points of the Opinion analysed above.


A similar departure from standard methodology, with respect to linking the objective to the restraint, impacts his approach to the proportionality test.


(ii) An Unorthodox Approach to the Test of Proportionality

 

56. To determine whether or not an ancillary restraint is “necessary”, the second branch of the condition of necessity (pt. 17) requires

 

not only to take account of its nature, but also to ensure that its duration, subject matter and geographical field of application does not exceed what the implementation of the [main transaction] reasonably requires. If equally effective alternatives are available for attaining the legitimate aim pursued, the undertakings must choose the one which is objectively the least restrictive of competition. (Commission Notice on restrictions directly related and necessary to concentrations, pt. 13)

 

57. AG Rantos seems to take a different approach and links the examination of proportionality to the implementation of restrictions on bodies who have a certain administrative authority coupled with a personal financial stake in a transaction (i.e., where there is a conflict of interest, pts. 42 et seq.). He begins this line of reasoning with a quite liberal interpretation of the underlying case law:

 

[W]hile, in the judgments in MOTOE and in OTOC, the Court did stress the importance of regulating a sports federation’s ability to use its power of authorisation and its power to impose sanctions by means of the criteria identified by the referring court so as to prevent any risk of misuse, it simply set out general criteria without defining their specific content. (Op, pt. 111)

 

However, the OTOC case contains neither the word “sport” or “federation”, and even the MOTOE ruling concerned specifically only a federation or other body that is a representative of public authority (C-49/07, pts. 46, 51) and thus has an official administrative power to authorize (ibid., pts. 53) or sanction. AG Rantos’ broad – but inaccurate – interpretation of the ruling at MOTOE seems to stem from a General Court judgement (ISU, T-93/18, pts. 70 & 73) that he himself suggests to overturn (in his opinion on ISU, C-124/21) and that itself too broadly interprets another GC decision (Piau, T-193/02, pt. 78). Whether or not a federation’s regulatory power actually stems from a public authority (as in MOTOE) or is simply equivalent to public authority because of a relative legislative vacuum (as in ISU or Piau), it is certainly valid to want to “prevent any risk of misuse” and clearly one of the market factors that a court would need to examine in performing a competition analysis.

 

However, in the present case, we must keep in mind that AG Rantos would have the Court apply a particular type of competition analysis based on the ancillary restraints doctrine. It seems he is trying to imply that if there are measures in place to prevent an abuse of a “conflict of interest position” (combining regulatory and economic power) then, per definition, the ancillary restrictions are a proportional means of attaining the underlying objective or preventing abuse. Because the (theoretically) relevant cases “simply set out general criteria without defining their specific content”, AG Rantos proceeds to provide a series of more precise limitations which should help mitigate distortion of competition on the market. He suggests “restricting the leeway… to refus[e] the organisation of third-party sporting competitions without justification or on illegitimate grounds” (Op., pt. 113), advance knowledge of any sanctions for participating in such events (ibid., pt. 115), and real remedies to combat any refusals or sanctions (ibid., pt. 116). One restriction is of particular importance to the case at hand:

 

[I]t must be possible on the basis of those criteria to establish clearly, objectively and in as much detail as possible the conditions for access to the market in order to enable any organiser of third-party competitions not only to have sufficient visibility as to the procedure to be followed and the conditions to be satisfied in order to enter the market in question, but also to expect that, if those conditions are met, the federation in question should not be able, in principle, to refuse it access to the market. (ibid., pt. 114)

 

This proposed limitation to the regulatory power of a federation like FIFA clearly concerns only third-party competition organized within the framework of that federation. It is not relevant to situations where a third party would like to set up a competition entirely outside of the federation’s control.

 

AG Rantos himself highlights this:

 

It should be pointed out at the outset that the principles described in points 114 to 116 of this Opinion can apply only in relation to independent competitions which themselves comply with the objectives recognised as legitimate that are pursued by a sports federation. It follows that, even if the criteria established by UEFA were not to satisfy the criteria of transparency and non-discrimination, this would not mean that a third-party competition running counter to legitimate sporting objectives should be authorised and that UEFA’s refusal to authorise such a competition could not be justified. (Op., pt. 118)

 

58. It is clear to all that FIFA has some form of regulatory power in football, and it is proper to limit this power to help preserve competition on the market of football competitions, however one must not forget that limits already exist based on article 101(1). If we were to follow AG Rantos’ suggestion, and simply limit FIFA’s power to approve breakaway competitions with additional safety mechanisms as he described above, then that would actually imply that it has such power not only within its own system but also indirectly with respect to a competing tournament system. That power is hotly debated, and is the question upon which the Court is called to render its judgement. Setting limitations and restrictions on FIFA’s system in the way AG Rantos suggests actually legitimises it and thus reinforces it, and in particular strengthens that system’s ability to prevent a competing system from emerging. That question must be examined through the lens of EU competition law, and, at least according to AG Rantos’ own approach, through the procedural exception of the ancillary restraints doctrine.

 

Thus although mitigating the conflict of interest inherent in FIFA’s position is certainly a positive step, it does not actually answer the question from a purely economic and competition law perspective whether or not FIFA’s rules are proportional to achieving the underlying objective. As we have seen, that question would normally involve an examination of the scope of the restrictions and any less-restrictive alternatives. Given that this is a crucial step in the entire logical demonstration, laying the foundation as it were upon which the whole argument is based, one would hope for a detailed analysis of the application of the traditional proportionality test.

 

59. Instead, we are left with this short statement:

 

[T]he sanctions targeted at football clubs affiliated to UEFA, in the event of participation in an international competition such as the ESL, may appear proportionate given, in particular, the role played by those clubs in the organisation and the creation of a competition which, for the reasons set out in points 102 to 105 of this Opinion, do not appear to comply with the fundamental principles structuring how European football is organised and operates. (Op., pt. 122)

 

We refer the reader to our observations on those points he refers to (pts. 51 & 52) which leave us sceptical, as well as to our analysis of the principles mentioned (pts. 33 et seq.) which as we explained do not constitute, in our view, the type of public interest that would be able to validate this type of restraint.

 

60. At least the Attorney General would admit that FIFA / UEFA go too far in applying the sanctions to the players involved:

 

[I]mposing sanctions on players who were not parties to the decision to set up the ESL seems disproportionate to me, in particular as regards their participation in national teams. Accordingly, a decision that consists in punishing players who do not appear to have engaged in any misconduct vis-à-vis the UEFA rules and whose involvement in the creation of the ESL does not seem to have been established would indicate a wrongful and excessive application of those rules. Furthermore, depriving the national teams concerned of some of their players would amount to sanctioning them indirectly too, a situation which likewise appears disproportionate. (Op., pt. 121)

 

CONCLUSION

 

61. In conclusion, let us return to what we would consider the core questions raised by the present case, and suggest alternative solutions to those put forth in the Opinion.

 

(1) Is the “Ein-Platz-Princip” a legal requirement in EU sports law?

(2) Is the promotion-relegation league model a legal requirement in EU sports law?

 

With respect to either of these questions, to our mind, AG Rantos’ demonstration that these are legal requirements is too hasty, given that neither principle appears as operative law in the relevant texts or jurisprudence. We would suggest to consider a broader perspective of the overall context of sport in the EU and in Europe, which includes other business formats which also respect the basic objectives of the European Sports Model. We would also mention that transforming the “Ein-Platz-Princip” into law would reinforce federative monopolies that are already in a dominant position, going against the flow of more nuanced current trends in competition law (e.g. the expansion from one to five buyers in the definition of an exclusive distribution system in the new vertical block exemption regulation, Reg. n° 2022/720). Indeed, the “liberalisation of the sports economy [and] the rise of movements challenging the monopoly exercised by some European sports federations” (Op., pt. 36) is not an issue (as AG Rantos seems to suggest) but rather a primary objective of modern competition law, in line with its original “trust-busting” roots.

 

(3) Can the “ancillary restraints doctrine” be applied without clearly addressing the condition of “stratification”?

 

It appears that AG Rantos is happy to apply this doctrine (normally reserved for an ancillary set of restraints) to a group of restraints which one could arguably consider to be primary. Given the procedural power of this doctrine, any expansion of its scope should be done very carefully and with a fully developed and precise line of reasoning. To our mind, even if one were to accept that the objectives stemming from the European Sports Model discussed in this case are sufficiently and clearly in the public interest, such that they may validate a set of ancillary restraints, one should still take the time to examine what the primary set of restraints are. Without this step, there is a risk that logical shortcuts are taken (as appear to happen in the Opinion), and restraints (no longer ancillary) are validated simply by being necessary to the attainment of a (possibly vague) objective. Without an analysis – however brief – of “stratification”, it transforms the “ancillary restraints doctrine” into simply a “restraints doctrine” (in other words, basic competition law), under which it would be sufficient to argue that a given objective is in the public interest to validate any anticompetitive practice if that practice would be necessary to attain the stated objective. This would be a departure from the accepted procedural norms of competition law analysis and thus significantly undermine legal security.

 

(4) Is the hypothetical ability of a competitor to circumvent a restrictive practice a key element in the qualification of restriction by object?

 

The Attorney General directly integrates this ability into his argument that there is no restriction by object in the present case. To our knowledge, this has not been one of the criteria that is determinant in such a qualification. To our mind, if a restrictive practice has as its object and purpose a severe restriction to competition, then this, in and of itself, warrants the qualification. The fact that the participants in the anti-competitive practice were not able to set up a watertight system does not in any way diminish the gravity of their actions. We thus recommend that the ability to circumvent should not be determinant in this branch of analysis under article 101(1).

 

(5) Does the hypothetical ability of a competitor to circumvent a restrictive practice imply that one should disregard the cumulative effects of an incumbent network of restrictive agreements?

 

We feel that the Delimitis and Maxima Latvija rulings were sufficiently clear in establishing that the theoretical ability to circumvent is not as important as the practical barriers to entry. If this is true for a bundle of contracts between disparate independent businesses, then this should be true a fortiori to a network of sports federation members who must follow precisely the same rules set at the federation level.

 

Summa summarum, for all of these reasons and those further developed within our analysis supra, we suggest that the Court should not follow the Opinion in the present case, and find instead that the restrictive practices established by FIFA and implemented by UEFA and other network members can not be validated by the vague objectives of the European Sports Model. Even if those objectives were considered to be sufficiently clear and in the public interest to be able to validate an ancillary restraint, one would need to examine precisely what the primary set of validated restraints were, to which the FIFA restrictions would be ancillary. If one were to assume that the necessary governance model for football in the EU works on the Ein-Platz-Princip, and that the basic rules of organisation are the primary set of validated restraints, with FIFA’s preliminary approval and sanction system constituting the ancillary set, one would still need to consider the fact that other economic objectives are in play. Those objectives severely dilute the link between the FIFA restrictions and attaining a valid public interest objective. Even if this were not the case, it would normally be up to the referring courts to examine in detail whether or not FIFA’s system is necessary to attaining those valid objectives, by examining in full the various tests establishing inherency and proportionality.



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